Marketing Associate Manager (The Coach Restaurant)

Full Job Description

Key Responsibilities:

• Develop & manage full year marketing strategy and budget align with brand objective
• Manage marketing/communication/PR initiative including social media and other marketing & communication collateral, which include: - Supervise the design creation and development of marketing & communication materials (including photo shoots), as well as write copy for use across marketing channels (collateral, social media, EDM, WA) - Manage social media activity, including the content development and report - Work closely with digital marketing team, related with the paid ads placement across various social media platforms and analysis of reach and conversion
• Cultivate relationships with potential marketing partners, as well as explore new target markets
• Source for and promote events that will drive traffic to the F&B outlets and grow revenue
• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand - Plan a monthly/ season promotional calendar of activity, generating ideas for new offerings - Evaluate and prepare reports of marketing campaigns
• Facilitate customer engagement and retention on-site through various marketing channels, to improve brand loyalty and expand outreach
• Build and maintain customer database and engage through regular customer communication media (EDM, loyalty program, etc)
• Supervise & monitor event implementation

Requirements:

• Bachelor's degree in preferably in Marketing, Business, or a related field.
• Proven experience in Marketing 3 years + in the F&B industry
• Strong understanding of offline marketing, e-commerce, digital marketing, and CRM.
• Familiarity with the use of AI tools in marketing is a significant advantage.
• Exceptional analytical skills and a demonstrated ability to use data to inform marketing strategies.
• A creative mindset with a keen eye for design and branding.
• Excellent communication and leadership skills to drive cross-functional collaboration.
• Highly organized, with the ability to manage multiple projects and priorities simultaneously. Fluency in both written and spoken English is required.