Senior Data Analyst (Marketing Analytics)
Job Details
Full Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Collect, analyze, and share data to help business teams drive improvement in key business metrics, and business results.
Identify the business need and generate hypothesis based on business need to design & run various experiments
Create dashboards and data pipelines to monitor metrics to measure business performance
Work closely with the marketing team to define the metrics to measure the success of campaigns & achieve the goals
Provide data driven recommendations to improve the channel & campaign performance
Implement tracking to measure the performance of campaigns from various channels using GA4, Amplitude & Content Square
Perform causal analysis to evaluate the effectiveness of various marketing initiatives
Drive adoption of new measurement techniques like MMM & MTA
Requirements
3+ years of Data analytics experience with big data exposure and SQL
Experience using one or more Python and/or R programming languages
Experience with statistical analysis and data mining
Experience with AB tests is a plus
Experience in BigQuery, Tableau & dbt
Knowledge of performance marketing domain will be an advantage
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Senior Data Analyst (Marketing Analytics)
ID01 PT Traveloka Indonesia
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