What Brand Awareness Jobs are in Indonesia?
Showing 2 Brand Awareness jobs in Indonesia
Job Description
Brand lead - Marketing & Communications will Lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.
This role owns the Brand pillar within Marketing - shaping the "who we are and why we matter", and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah.
**Position Responsibilities:**
1. Brand Strategy & Positioning
+ Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities.
+ Develop clear brand architecture, messaging pillars, and value propositions across core segments.
2. Integrated Brand Campaigns & Content Ecosystem
+ Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.
+ Oversee end-to-end content strategy including always-on, hero campaigns, and thought leadership.
3. Brand Governance & Consistency
+ Act as the guardian of brand standards across all customer touchpoints.
+ Ensure adherence to brand guidelines, tone of voice, and regulatory compliance.
4. Customer Insights & Brand Effectiveness
+ Drive consumer insights and brand analytics to inform strategy.
+ Track brand health metrics including awareness, consideration, and sentiment.
5. Cross-functional Collaboration & GTM Integration
+ Partner closely with GTM, Product, Distribution, and Growth teams.
+ Ensure brand alignment across all product launches and campaigns.
6. Internal Brand Champion & Culture Builder
+ Establish Brand as a center of excellence and drive internal alignment and advocacy.
7. Team Leadership & Capability Building
+ Lead and develop a high-performing Brand team.
8. Compliance & Consumer Duty
+ Ensure all communications are clear, fair, and compliant with POJK regulations.
**Required Qualifications:**
+ Bachelor's degree with 7-10 years of experience in Brand Marketing, Integrated Marketing, or Communications (insurance/financial services preferred)
+ Proven track record in leading large-scale brand campaigns and content ecosystems
+ Strong understanding of paid, owned, and earned media integration
+ Experience working across Agency and Bancassurance channels
+ Strong stakeholder management and cross-functional collaboration skills
+ Deep understanding of brand building + commercial impact balance Qualifications
**Preferred Qualifications:**
+ Experience managing sponsorships, partnerships, and community marketing initiatives
+ Familiarity with Indonesia regulatory environment (POJK)
+ Strong Bahasa Indonesia copywriting and storytelling capability
+ Exposure to data-driven marketing and customer segmentation frameworks
**When you join our team:**
+ We'll empower you to learn and grow the career you want.
+ We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
+ As part of our global team, we'll support you in shaping the future you want to see.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Modalidades de Trabajo**
Híbrido
This role owns the Brand pillar within Marketing - shaping the "who we are and why we matter", and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah.
**Position Responsibilities:**
1. Brand Strategy & Positioning
+ Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities.
+ Develop clear brand architecture, messaging pillars, and value propositions across core segments.
2. Integrated Brand Campaigns & Content Ecosystem
+ Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.
+ Oversee end-to-end content strategy including always-on, hero campaigns, and thought leadership.
3. Brand Governance & Consistency
+ Act as the guardian of brand standards across all customer touchpoints.
+ Ensure adherence to brand guidelines, tone of voice, and regulatory compliance.
4. Customer Insights & Brand Effectiveness
+ Drive consumer insights and brand analytics to inform strategy.
+ Track brand health metrics including awareness, consideration, and sentiment.
5. Cross-functional Collaboration & GTM Integration
+ Partner closely with GTM, Product, Distribution, and Growth teams.
+ Ensure brand alignment across all product launches and campaigns.
6. Internal Brand Champion & Culture Builder
+ Establish Brand as a center of excellence and drive internal alignment and advocacy.
7. Team Leadership & Capability Building
+ Lead and develop a high-performing Brand team.
8. Compliance & Consumer Duty
+ Ensure all communications are clear, fair, and compliant with POJK regulations.
**Required Qualifications:**
+ Bachelor's degree with 7-10 years of experience in Brand Marketing, Integrated Marketing, or Communications (insurance/financial services preferred)
+ Proven track record in leading large-scale brand campaigns and content ecosystems
+ Strong understanding of paid, owned, and earned media integration
+ Experience working across Agency and Bancassurance channels
+ Strong stakeholder management and cross-functional collaboration skills
+ Deep understanding of brand building + commercial impact balance Qualifications
**Preferred Qualifications:**
+ Experience managing sponsorships, partnerships, and community marketing initiatives
+ Familiarity with Indonesia regulatory environment (POJK)
+ Strong Bahasa Indonesia copywriting and storytelling capability
+ Exposure to data-driven marketing and customer segmentation frameworks
**When you join our team:**
+ We'll empower you to learn and grow the career you want.
+ We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
+ As part of our global team, we'll support you in shaping the future you want to see.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Modalidades de Trabajo**
Híbrido
Is this job a match or a miss?
Apply Now
0
Job Description
This is an agency‑hired role supporting the Human Pharma Commercial for Boehringer Ingelheim Indonesia. The successful candidate will be **_employed by the agency_** and assigned to Boehringer Ingelheim Indonesia. This role is not a direct employment with Boehringer Ingelheim.
**THE POSITION**
We are seeking a contingent Brand Execution Executive to bridge strategy and execution for our cardiovascular & specialty portfolio and manage a few ad-hoc projects. This role will be instrumental in ensuring that Boehringer Ingelheim's strategic priorities are consistently and effectively implemented in the field. Working in close partnership with APL, the individual will drive alignment, elevate execution quality, and ensure our brands are managed with a high degree of rigour and consistency.
**Duties & Responsibilities**
Strategy-to-Execution Alignment
+ Translate brand strategies into clear, actionable execution plans
+ Ensure all field and marketing activities are aligned with overarching strategic priorities
+ Track and monitor execution against agreed plans, identifying gaps and recommending corrective actions
+ Support the development of execution frameworks, tools, and guidelines
Brand Management Support
+ Support the management of cardiovascular & other relevant brands to ensure consistency and quality
+ Monitor brand performance indicators and flag risks/opportunities
+ Ensure adherence to brand positioning, messaging, and promotional guidelines
+ Coordinate with cross-functional teams (marketing, medical, sales) to ensure cohesive brand execution
Partner Collaboration (APL)
+ Act as a key coordination point with APL partners to ensure strategic alignment for the responsible brands.
+ Ensure that partner-led activities are consistent with Boehringer Ingelheim standards and expectations
+ Facilitate regular reviews and alignment discussions with APL teams
+ Drive seamless communication and issue resolution between internal and partner teams
Execution Excellence & Governance
+ Ensure high standards of execution quality across all initiatives
+ Monitor compliance with internal processes, SOPs, and regulatory requirements
+ Conduct periodic field/implementation reviews to assess execution effectiveness
+ Identify best practices and scale them across teams
Performance Tracking & Reporting
+ Track key execution KPIs and provide regular updates to stakeholders
+ Develop dashboards or reports to monitor progress and outcomes
+ Generate insights from execution data to support decision-making
+ Support periodic business reviews with relevant execution insights
+ Ad-hoc Projects & Initiatives
+ Lead or contribute to pilot initiatives aimed at improving execution effectiveness.
+ Step in to support urgent business priorities or gap areas as needed
+ Improvement in execution KPIs and brand performance indicators
+ Stakeholder feedback on coordination and delivery
**Requirements**
+ Pharmacy Background is strongly preferred
+ 3 years' or above experience in Pharma marketing / product executive / brand executive
+ Background in pharma sales will be preferred.
+ Experience in cardiovascular, diabetes, or specialty care is a strong plus
+ Knowledge of Indonesian pharma ecosystem (doctors, hospitals, tenders)
+ Ability to manage multiple stakeholders simultaneously
+ Fluent in Bahasa Indonesia & English
+ Strong Presentation skills, Stakeholder communication, Training capability (for sales teams) & Execution & Project Management
**About the Assignment Company**
**Boehringer Ingelheim Indonesia is the host company for this assignment. In this role, you will support Boehringer Ingelheim's** **Human Pharma Commercial** **activities while being** **_employed by the agency_** **.**
**Why this assignment?**
This role offers the opportunity to work closely with Boehringer Ingelheim teams on meaningful operational initiatives in a fast-paced environment. Please note that this is an agency-hired assignment, and all employment terms and conditions **_will be managed the agency_** .
All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
**THE POSITION**
We are seeking a contingent Brand Execution Executive to bridge strategy and execution for our cardiovascular & specialty portfolio and manage a few ad-hoc projects. This role will be instrumental in ensuring that Boehringer Ingelheim's strategic priorities are consistently and effectively implemented in the field. Working in close partnership with APL, the individual will drive alignment, elevate execution quality, and ensure our brands are managed with a high degree of rigour and consistency.
**Duties & Responsibilities**
Strategy-to-Execution Alignment
+ Translate brand strategies into clear, actionable execution plans
+ Ensure all field and marketing activities are aligned with overarching strategic priorities
+ Track and monitor execution against agreed plans, identifying gaps and recommending corrective actions
+ Support the development of execution frameworks, tools, and guidelines
Brand Management Support
+ Support the management of cardiovascular & other relevant brands to ensure consistency and quality
+ Monitor brand performance indicators and flag risks/opportunities
+ Ensure adherence to brand positioning, messaging, and promotional guidelines
+ Coordinate with cross-functional teams (marketing, medical, sales) to ensure cohesive brand execution
Partner Collaboration (APL)
+ Act as a key coordination point with APL partners to ensure strategic alignment for the responsible brands.
+ Ensure that partner-led activities are consistent with Boehringer Ingelheim standards and expectations
+ Facilitate regular reviews and alignment discussions with APL teams
+ Drive seamless communication and issue resolution between internal and partner teams
Execution Excellence & Governance
+ Ensure high standards of execution quality across all initiatives
+ Monitor compliance with internal processes, SOPs, and regulatory requirements
+ Conduct periodic field/implementation reviews to assess execution effectiveness
+ Identify best practices and scale them across teams
Performance Tracking & Reporting
+ Track key execution KPIs and provide regular updates to stakeholders
+ Develop dashboards or reports to monitor progress and outcomes
+ Generate insights from execution data to support decision-making
+ Support periodic business reviews with relevant execution insights
+ Ad-hoc Projects & Initiatives
+ Lead or contribute to pilot initiatives aimed at improving execution effectiveness.
+ Step in to support urgent business priorities or gap areas as needed
+ Improvement in execution KPIs and brand performance indicators
+ Stakeholder feedback on coordination and delivery
**Requirements**
+ Pharmacy Background is strongly preferred
+ 3 years' or above experience in Pharma marketing / product executive / brand executive
+ Background in pharma sales will be preferred.
+ Experience in cardiovascular, diabetes, or specialty care is a strong plus
+ Knowledge of Indonesian pharma ecosystem (doctors, hospitals, tenders)
+ Ability to manage multiple stakeholders simultaneously
+ Fluent in Bahasa Indonesia & English
+ Strong Presentation skills, Stakeholder communication, Training capability (for sales teams) & Execution & Project Management
**About the Assignment Company**
**Boehringer Ingelheim Indonesia is the host company for this assignment. In this role, you will support Boehringer Ingelheim's** **Human Pharma Commercial** **activities while being** **_employed by the agency_** **.**
**Why this assignment?**
This role offers the opportunity to work closely with Boehringer Ingelheim teams on meaningful operational initiatives in a fast-paced environment. Please note that this is an agency-hired assignment, and all employment terms and conditions **_will be managed the agency_** .
All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
Is this job a match or a miss?
Apply Now
1