2,955 Brand Manager jobs in Indonesia

Job Description

• Develop and execute brand development strategies specifically for the gadget category, based on market trends and business priorities.
• Build and maintain strong partnerships with national and regional gadget brands to secure long-term collaboration and revenue growth.
• Lead negotiations with gadget brands and retailers to secure co-marketing funds, subsidies, and promotional support.
• Oversee the performance of assistant managers and their teams, ensuring effective execution of acquisition, onboarding, and retention activities.
• Collaborate with cross-functional teams (Marketing, Finance, Legal, Risk, Tech) to deliver smooth campaign launches and operational excellence.
• Monitor market competition and identify new opportunities for expansion within the gadget ecosystem.
• Track and analyze business performance, ensuring acquisition and revenue targets for the gadget category are consistently met.
• Report on key achievements, challenges, and improvement areas to senior leadership.
• Provide leadership, coaching, and mentoring to build a capable, performance-driven BD team in the gadget segment.

Qualifications

• Bachelor's degree in Business, Management, Economics, Marketing, or related fields; Master's degree preferred.
• Minimum 2-4 years of experience in Business Development, Partnerships, or Account Management, preferably in financial, gadget, electronics, or e-commerce industries.
• At least 3 years in a managerial role, leading teams and overseeing category growth.
• Proven track record in merchant acquisition, partnership development, and delivering revenue targets, particularly in the gadget/electronics sector.
• Strong analytical skills to evaluate market trends, consumer behavior, and merchant performance, with the ability to translate insights into category growth initiatives.
• Experience in securing co-marketing funds, subsidies, and promotional support through negotiations with gadget brands and retailers.
• Excellent leadership, communication, and organizational skills to manage cross-functional teams, multiple campaigns, and stakeholder relationships.
• Proficiency in data analysis tools and presentation software for reporting and decision-making.
• Established network within gadget/electronics brands, distributors, and retail partners.
• Fluency in English (oral and written) to manage communication with regional or international partners.

We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross-functional teams to bring innovations to market successfully.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5 years of experience in brand management, product development, or innovation
  (preferably in FMCG, consumer healthcare, or beauty industries).
• Strong understanding of consumer insight development, category management, and brand strategy.
• Proven experience managing cross-functional projects and leading innovation from concept to launch.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and presentation abilities, capable of influencing senior stakeholders.
• Familiarity with financial feasibility analysis, P&L thinking, and project management tools.

Key Responsibilities

Brand & Business Strategy

• Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.

• Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.

• Build business cases for new product initiatives, including positioning, target consumer, pricing, and go-to-market recommendations.

• Support long-term brand portfolio planning and innovation roadmaps.

Market Research & Insight Development

• Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities.

• Translate insights into actionable recommendations for new products or brand extensions.

• Monitor global and local market dynamics to ensure the company stays ahead of industry trends.

Product Development Management

• Oversee the new product development (NPD) process from ideation through launch.

• Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.

• Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer-relevant and financially viable.

• Ensure packaging, formulations, and claims support brand positioning and consumer expectations.

Cross-Functional Collaboration

• Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.

• Facilitate clear communication and decision-making across teams to resolve bottlenecks quickly.

• Prepare and present project updates and recommendations to senior management and stakeholders.

Performance Tracking & Optimization

• Track performance of newly launched products and provide post-launch evaluation reports.

• Identify lessons learned and continuously improve the product development process.

• Support management in building KPIs and dashboards to measure brand growth through innovation.

• Developing and implementing comprehensive brand strategies to achieve business objectives, including market penetration and customer loyalty.
• Conducting thorough market research and competitive analysis to identify opportunities and emerging trends.
• Creating and managing brand guidelines to ensure consistent brand representation across all touchpoints.
• Collaborating with cross-functional teams, including sales, product development, and creative agencies, to bring brand strategies to life.
• Planning and executing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
• Managing the brand budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Monitoring brand performance metrics, analyzing campaign effectiveness, and providing insights for continuous improvement.
• Developing new product launch strategies and go-to-market plans.
• Cultivating strong relationships with external partners, including media outlets and advertising agencies.
• Presenting brand strategies and performance reports to senior management.

Job Descriptions:

• Constantly review store environment and key business indicators to identify problems, concerns, and opportunities for improvement.
• Set sales goals for marketing promotions and manage the execution for those plan
• Ensure all operational activity smoothly and going well
• Manage income and expense budgets, including accounts / receivable, profit, and loss.
• Follow the company's acceptable levels of percentage of costs / expenses to sales
• Direct, lead, and control planning and implementation of marketing and community social responsibility events for the year, review monthly performance analysis and find ways to make marketing event successful.
• Direct, lead, and control product development activities for new product or revitalization of current products, supervise and control experiment and costing, approve pricing and supervise preparation to ensure the achievement of growth target.
• People management

Job Requirements:

• Have experience as a Brand Manager in the food & beverage industry for at least 5 years
• Have knowledge and experience about brand marketing, branding, and market analysis
• Creative and innovative in the formation of brand marketing strategies
• Able to communicate effectively with internal and external parties
• Have the ability to lead and manage work team members
• Have the ability to analyze & process data
• Initiative & pro active
• Willing to consume and work in non-halal (pork) restaurant

Responsibilities

• Own full P&L for Nabilaze, from manufacturing to sales.
• Develop and execute annual and quarterly strategies, including pricing, margin, buy plans, sell-through targets, and OTB; track weekly dashboards with actionable levers.
• Oversee product and production processes: merchandise mix, product specs, MOQ and cost negotiations, lead-times, quality control, and sustainability initiatives.
• Manage marketplace growth across Tokopedia (including TikTok Shop integration), Shopee, and Lazada: optimize listings, search, promotions, campaign participation, and live-commerce tactics.
• Drive content and creator activities: create briefs for shoots/live sessions, build and manage UGC/KOL pipelines, and review performance.
• Ensure operational excellence and customer experience: in-stock %, inventory aging, return management, chat SLAs, ratings, warranty, and after-sales playbooks.
• Monitor compliance and risk: stay updated on platform policies and tax regulations impacting ecommerce operations.
• Lead and coach a small cross-functional team (design, supply, marketplace ops, content) with effective rituals and performance management.

Qualifications:

• 4–7 years of experience in brand or ecommerce management (fashion preferred) with proven success in marketplaces and live-commerce.
• Strong vendor management and cost negotiation skills.
• Proficiency in data tools (Google Sheets/BI) and basic financial modeling.
• Demonstrated ability to own pricing/margin and consistently hit GMV/CM targets.
• Experience with Shopee and TikTok ecosystems as well as integrated creator programs is considered an advantage.
• Key success metrics include GMV and contribution margin, sell-through and inventory aging, out-of-stock rate, customer rating and return percentage, campaign ROI, and live-commerce conversion

Job Description :

• Lead the growth of a company through new products and customer awareness
• Responsible to build and maintain a strong brand identity
• Align with the overall business objectives for developing and implementing brand strategies includes positioning the brand, and creating a brand message that resonates with customers.
• Managing Product with Demand Planning (tactical promotion and selling forecast)
• Managing Product Gross Profit to maximize return on investment
• Tracks brand performance and monitors customer feedback to determine how well the brand is performing in the market.
• Maintain DOS & Aging Stock at at most effective level & keep low for aging stock (planning to reduce aging stocks and damage unit by selling to third party)
• Creating program and marketing strategy with marketing team, sales, finance, accounting, warehouse, logistic, CRM and other

Requirements :

• Bachelor degree from Marketing, Business Management or related majors
• Having strong background in merchandising will be an advantage
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
• Having background from Fashion Industry
• Strong communication in English
• Good team player and agile person to catch up with fast pace & dynamic environment
• Willing to be placed in Jakarta office

Job Description

• Responsible for brand strategy planning, brand image building, and localized communication execution for the company in Indonesia.
• Plan and execute local brand events, public relations campaigns, social media operations, and advertising placements tailored to the Indonesian market.
• Act as a communication bridge between headquarters and the local Indonesian team to ensure the effective implementation of HQ brand strategies in the local market.
• Monitor and analyze brand performance, user and customer feedback, and competitor dynamics in the Indonesian market, and provide actionable improvement suggestions.
• Manage localization of brand content (including ChineseIndonesian or IndonesianChinese translations), ensuring accuracy in language and cultural expression.
• Maintain cooperative relationships with local media, PR agencies, content creators, and platform partners.
• Participate in cross-functional projects such as marketing promotions and client campaigns to enhance brand influence in Indonesia.

Job Requirements
Language & Cultural Competence

• Proficient in Chinese (listening, speaking, reading, and writing) with strong Indonesian language skills.
• Strong cross-cultural understanding and coordination skills between China and Indonesia.
• Able to manage brand communications effectively in a multicultural environment.

Educational Background

• Bachelor's degree or above; majors in Marketing, Public Relations, Communications, New Media, or Business Management are preferred.

Work Experience

• At least 5 years of experience in branding, marketing, content, or communications, with a minimum of 1 year in a managerial role.
• Experience in brand management at a well-known company is preferred.

Professional Skills

• Solid understanding of branding frameworks, media relations, and brand communication strategies.
• Strong planning and creative abilities in brand strategy; commercial sensitivity and good judgment.
• Insight into business models, industry trends, and potential opportunities.
• Proven experience in product planning and marketing campaigns, with successful "0 to 1" project cases.

Local Market Knowledge

• Deep understanding of Indonesian culture and consumer behavior.
• Familiar with the content ecosystem and communication mechanisms of platforms like TikTok, Instagram, and Facebook.

Marketing & Copywriting Skills

• Skilled in content planning and copywriting.
• Able to independently create branding materials, event proposals, and advertising scripts; creative and resourceful.

Data & Project Management Skills

• Strong analytical and logical thinking.
• Excellent communication and project management abilities.
• Capable of optimizing strategies based on campaign performance.
• Able to identify highlights in brand messaging and product promotion while maintaining consistent brand tone.

Communication & Collaboration

• Strong communication and cross-departmental collaboration skills.
• Able to effectively align HQ and local resources to drive brand projects.

Accountability & Problem Solving

• Strong sense of responsibility and results-oriented mindset.
• Proactive in facing problems, able to make quick judgments and propose practical solutions.

Persyaratan :

• Memiliki pengalaman Retail Sanitary atau Water Heater lebih disukai
• Memiliki jaringan dan kedekatan Distributor Sanitary
• Pengalaman minimal 2 tahun dalam Brand Manager specialis Retail
• Bersedia untuk perjalanan Dinas ke luar kota.
• Memiliki keterampilan komunikasi, presentasi dan negosiasi
• Memiliki kemampuan analisa yang baik
• Menyukai tantangan dibidang sales.
• Mampu bekerja dengan pencapaian sales target
• Usia maksimal 35 tahun
• Pendidikan D3/S1 segala jurusan

Tugas dan Tanggung Jawab :

• Mengembangkan pasar baru untuk Sanitary Water Heater
• Mapping & Mencari Dealer / Distributor baru
• Mencari dan mengembangkan jalur distribusi Dealer / Distributor
• Memberikan motivasi dan training produk kepada Dealer/Distributor
• Berkordinasi dengan main Dealer / Distributor untuk melakukan penetrasi & meningkatkan aktivitas pasar untuk mencapai lebih banyak hasil penjualan
• Memberikan bantuan teknis pra-penjualan, produk Knowledge, layanan dukungan purna jual
• Mengembangkan hubungan jangka panjang dengan Distributor melalui pengelolaan dan interpretasi kebutuhan mereka.
• Penempatan : AKR Office Tower, Jakarta Barat

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Qualifications

1. Minimum Bachelor's degree in Communications, Management, Marketing, or a related field.

2. Experience as a Brand Manager or Brand Activator in the manufacturing industry, preferably in a competitor company or e-commerce company.

3. Able to develop, implement, and manage a comprehensive brand strategy aligned with the company's vision and mission.

4. Understand brand positioning and its advantages to expand and strengthen the market.

5. Able to act as a leader in both above-the-line and below-the-line market campaigns that can elevate the brand in the market.

6. Expertise in market research to understand consumer behavior, market trends, and competitors for more effective market penetration.

7. Able to collaborate with other brands to increase brand awareness and consistency.

8. Possess expertise in analyzing the financial impact of branding activities and identifying market opportunities to maximize revenue.

9. Possess expertise in data-driven decision-making to deliver tangible business results.