256 Brand Strategist jobs in Indonesia

Of Sorts is a multidisciplinary design studio that tells stories through space. From pop-ups to exhibitions, we translate brand narratives into unexpected, immersive experiences — concept-first, detail-obsessed, and always evolving.

Now, we're looking for a 
Brand Strategist
 to help shape how we think, pitch, present — and how we tell the story of sorts itself.

This is a full-time on-site role for a Brand Strategist based in Jakarta, Indonesia. You'll work closely with our creative, project, and production teams to:

• Develop conceptual directions and pitch narratives for new projects
• Build clear, compelling storylines and structures for pitch decks
• Write copy for decks, proposals, client presentations, and internal briefs
• Shape and name concepts, installations, activations, and campaigns
• Research and analyze industry trends, cultural shifts, and competitor work to inform strategy
• Translate insights into strategic recommendations for both clients and internal positioning
• Refine how we talk about ourselves — from our company profile to case studies
• Create and maintain internal brand guidelines: tone of voice, terminology, key messages

Qualifications

• Skills in Brand Strategy, Brand Development, and Branding
• Experience in branding, marketing, or the creative industries (e.g. design studios, agencies)
• Strong analytical and research skills to inform decision-making
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Ability to work collaboratively in a team-oriented environment
• Comfortable working across a wide range of industries with the ability to tailor strategies to different audiences and markets

To apply, send us a short introduction about yourself, along with your CV and a sample of your work that reflects how you think

We look forward to welcoming the next member of our family

Of Sorts is a multidisciplinary design studio that tells stories through space. From pop-ups to exhibitions, we translate brand narratives into unexpected, immersive experiences that is concept-first, detail-obsessed, and always evolving.

Now, we're looking for a Brand Strategist to help shape how we think, pitch, present and how we tell the story of sorts itself.

This is a full-time on-site role for a Brand Strategist based in Jakarta, Indonesia. You'll work closely with our creative, project, and production teams to:

• Develop conceptual directions and pitch narratives for offline experiences — from exhibitions and pop-ups to events and brand activation
• Write copy for decks, proposals, client presentations, and internal briefs
• Shape and name concepts, installations, activations, and campaigns
• Research and analyze industry trends, cultural shifts, and competitor work to inform strategy
• Translate insights into strategic recommendations for both clients and internal positioning
• Create and maintain internal brand guidelines

Qualifications

• Skills in Brand Strategy, Brand Development, and Branding
• Experience in branding, marketing, or the creative industries (e.g. design studios, agencies)
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Ability to work collaboratively in a team-oriented environment
• Comfortable working across a wide range of industries with the ability to tailor strategies to different audiences and markets

To apply, send us a short introduction about yourself, along with your CV and a sample of your work that reflects how you think

We look forward to welcoming the next member of our family

JOB DESCRIPTION

Strategi dan Perencanaan Komunikasi

• Menyusun dan mengevaluasi strategi komunikasi pemasaran (online dan offline) baik campaign general maupun case-by-case
• Merancang strategic marketing dan marketing campaign (termasuk SEO/SEM, email marketing, media sosial, dan event).
• Menyusun laporan evaluasi kinerja komunikasi dan rekomendasi perbaikan.

Brand Management & Strategy

• Menjaga konsistensi brand di kanal komunikasi (internal dan eksternal) yang relevan
• Meningkatkan brand awareness di pasar target, terutama industri multifinance.
• Mengelola media relations dan publikasi (press release, coverage event).
• Menyusun dan mengelola materi branding seperti company profile, proposal, brosur, dan presentasi.
• Membantu pembuatan konten thought leadership (artikel, testimoni klien, studi kasus)

Marketing Activity

• Mengelola aktivitas digital marketing: media sosial, website, blog, campaign email yang relevan dengan target market
• Menyusun dan menjalankan event marketing (webinar, pameran, sponsorship, customer gathering).
• Bertanggung jawab atas materi komunikasi dan presentasi dalam setiap aktivitas eksternal.

Internal Communication

• Mengelola komunikasi internal perusahaan seperti newsletter, pengumuman, dan materi engagement.

REQUIREMENTS:

• Pendidikan minimal S1 Komunikasi, Marketing, Business Management, Public Relations, atau bidang terkait dengan IPK minimal 3.00
• Pengalaman kerja di posisi yang sama minimal 2 tahun dan lebih disukai dari industri B2B.
• Mahir dalam copywriting, design brief, dan campaign planning.
• Menguasai tools seperti Canva, Mailchimp, Google Analytics, dan social media platforms.
• Memiliki kemampuan storytelling dan komunikasi yang kuat.
• Terbiasa bekerja dalam tim lintas fungsi (sales, produk, dll).

Key Responsibilities:

• Develop and execute brand strategy & positioning
• Lead campaign planning and creative direction
• Drive brand activation & engagement (offline and online)
• Collaborate cross-functionally with internal teams
• Manage partnerships with external parties

Qualifications:

• Bachelor/Master's degree from a reputable university (a must)
• Excellent command of English (spoken & written)
• 1–3 years of working experience as a marketer/brand specialist
• Strong skills in communication, planning, and collaboration
• Proficient in computer programs/tools to support marketing activities

What You'll Do

• Conduct research and analysis: You'll execute comprehensive brand research initiatives, analyzing consumer behavior, market trends, competitive landscapes, and industry insights to inform strategic recommendations and brand positioning decisions
• Support strategy development: You'll assist in developing brand strategies, positioning frameworks, and messaging architectures while contributing fresh perspectives and analytical insights to strategic planning processes
• Create strategic presentations: You'll develop compelling presentations and strategic documents that communicate brand insights, research findings, and strategic recommendations to clients and internal teams with meticulous attention to detail
• Support key account management: You'll contribute to key account strategic initiatives, assisting in client relationship building, strategic account planning, and ensuring consistent brand strategy implementation across all client touchpoints
• Engage in client interaction: You'll participate in client meetings, workshops, and strategic sessions, contributing insights and supporting senior strategists in client relationship management and strategic discussions
• Ensure strategy execution alignment: You'll work closely with Creative and Performance teams to ensure brand strategies are effectively translated into campaign concepts and marketing initiatives that deliver on strategic objectives
• Support campaign planning: You'll contribute to campaign development and execution by providing strategic input, ensuring brand consistency, and helping optimize campaign performance against strategic goals

What You'll Bring:

• Bachelor's degree in Marketing, Business, Communications, Psychology, or related field
• +3 years of experience in brand strategy, planning, market research, or account management roles
• Demonstrated interest in brand building and strategic thinking with relevant project experience
• Strong research and analytical capabilities with ability to synthesize complex information into clear insights
• Strategic thinking abilities with understanding of brand positioning, consumer psychology, and market dynamics
• Excellent written and verbal communication skills for creating presentations and participating in client discussions
• Collaborative mindset with ability to work effectively across Creative, Performance, and Project Manager teams
• Exceptional attention to detail with ability to maintain accuracy and quality standards across all deliverables

What We're Looking For:

You're naturally curious and love diving deep into consumer insights and market trends. You have strong creative thinking abilities combined with analytical skills that help you spot patterns and opportunities. You're proactive and take initiative in research and analysis projects while maintaining exceptional attention to detail in all your work.

You're culturally aware and understand diverse consumer motivations and behaviors. You have excellent organizational skills and can manage multiple client projects simultaneously while ensuring quality and accuracy. You demonstrate a strong work ethic and are eager to learn from senior strategists while building key account relationships. Most importantly, you're passionate about brands and excited about building strategic expertise in a collaborative agency environment where precision and client service excellence are paramount

If you're interested in this position and think you're a good fit, we'd love to see your most recent CV. Please send your CV to email: . Thanks

• Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Define brand positioning, messaging, and voice for all communications.
• Create and manage brand guidelines to ensure consistency across all touchpoints.
• Collaborate with cross-functional teams to align brand strategy with business objectives.
• Oversee the development of creative assets for marketing campaigns.
• Monitor brand performance and market reception, reporting on key metrics.
• Manage brand reputation and address any potential issues proactively.
• Identify and recommend strategic partnerships and sponsorships.
• Stay updated on industry trends and best practices in brand management.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in brand management or marketing strategy.
• Proven success in developing and executing impactful brand strategies.
• Strong analytical and research skills.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in market research tools and analytics platforms.
• Ability to work effectively in a collaborative team environment.
• Strategic thinker with a creative mindset.

• Develop and execute comprehensive brand strategies for multiple FMCG product lines.
• Conduct market research and consumer analysis to identify new opportunities and trends.
• Define brand positioning, messaging, and visual identity.
• Create integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Collaborate with product development teams to ensure new product launches align with brand strategy.
• Manage relationships with external agencies (advertising, PR, digital).
• Track and analyze brand performance metrics, including market share, brand awareness, and consumer engagement.
• Develop and manage brand budgets effectively.
• Ensure brand consistency across all touchpoints and communications.
• Present strategic recommendations and campaign results to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's preferred.
• Minimum of 5 years of experience in brand management or marketing within the FMCG sector.
• Demonstrated success in developing and launching successful brands.
• Strong understanding of consumer behavior and market dynamics in the FMCG industry.
• Expertise in digital marketing, social media strategy, and content creation.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a remote setting.
• Proficiency in market research tools and analytics platforms.
• Creative thinker with a passion for storytelling and brand building.

We're looking for a creative, curious, and strategic Brand Strategist Intern to help shape the voice of
HOVARLAY

and empower brands to do the same.

In this role, you'll craft compelling messaging across our key touchpoints: website, pitch decks, proposals, and outreach materials, while also producing engaging video content to introduce HOVARLAY and support brand campaigns. You'll get to combine copywriting, video editing, and campaign ideation with real-world testing of our platform to make sure the experiences we create are not only impactful, but also functional.

You'll be at the intersection of brand, product, and user experience, where strategy meets creativity and execution.

Key Responsibilities:

• Shape HOVARLAY's brand messaging across web, pitch decks, proposals, and communications

• Write copy that connects with audiences, from taglines to campaign narratives

• Create and edit short-form video content (introductions, campaign highlights, social trends)

• Assist in developing interactive campaign ideas with brands using the HOVARLAY platform

• Conduct user testing of HOVARLAY features, identify bugs or usability issues, and share actionable feedback with the development team

• Support client workshops or discovery sessions to translate brand stories into immersive experiences

• Identify creative campaign opportunities across packaging, PR, events, and digital activations