7,696 Campaign Manager jobs in Indonesia

Own brand strategy and go-to-market for Indonesia from narrative/positioning and visual identity to 360° campaigns and retail partnerships driving awareness, engagement, and sales.

RESPONSIBILITY

WHAT YOU'LL DO

• Strategy & Identity: Build specific brand strategy, craft narrative, positioning, and visual identity aligned with brand guidelines.
• Research & Insights: Deep-dive the Indonesian fashion market, consumer prefs, trends, competitors; size gaps, segments, and opportunities. track shifts to adapt.
• Retail & Distribution (Consignment): Secure online/offline partners; negotiate terms & shelf space; plan retail programs/promos to boost sell-through and visibility.
• Campaigns: Develop integrated campaigns (social, influencers, content, experiential); brief and co-create assets with creative teams.
• Measurement: Monitor brand, engagement, and sales KPIs; report insights; optimize based on data.
• Cross-Functional: Sync with product, design, and ops; feed market/consumer input into product roadmaps.

REQUIREMENTS

• 4-6 years in brand marketing & retail ops (premium brands).
• Strong grasp of Indonesia's market landscape, consumer behavior, and trends.
• Proven retail partnership, collaboration & distribution experience.
• Strategy-to-execution ownership; solid research, competitive, and consumer insight skills.
• Excellent communication, negotiation, and relationship building.
• Analytical, data-informed; creative, detail-oriented; passion for design & aesthetics.

Available to WFO in Yogyakarta

Key Responsibilities & Role Scope:

1. Campaign Strategy & Planning

2. Develop annual and seasonal campaign calendars aligned with retail launch timelines.

3. Localize regional/global thematic assets (TVC, KV, IP collaborations) to fit Indonesian culture and consumer insight.
4. Identify hero products (stationery, lifestyle accessories, blind boxes) to feature in key campaigns.

5. Work with merchandising to synchronize product and promotions with campaigns.

6. Creative & Content Development

7. Brief and manage internal for digital content/asset development and in-store marketing assets.

8. Ensure consistency across all touchpoints—social media, store, packaging, events.

9. Create content strategies for external influencer/KOL, UGC from consumers/community that resonate with audience.

10. Media & Channel Activation

11. Build media mix plans (digital-led with KOL, paid social, retail media, PR events) to maximize awareness and visits.

12. Oversee store opening campaigns including partnerships, community events, and launch promos.

Key Performance Indicators:

1.   Campaign Delivery:

• Execute all planned campaigns on time, on brand, and on budget.

2.   Brand Awareness & Engagement:

• Establish social media channel (IG and TikTok) and grow follower and engagement
• Achieve PR coverage in lifestyle and family media outlets.

3.   Retail Performance:

• Achieve store visit target as per defined

4.   Operational Excellence:

• Deliver timely and accurate performance reports for all campaigns.

• Plan, develop, and implement comprehensive marketing campaigns.
• Define campaign objectives, strategies, and target audiences.
• Create engaging and persuasive marketing content and collateral.
• Manage campaign budgets and ensure optimal resource allocation.
• Coordinate with internal teams (creative, sales) and external agencies.
• Oversee campaign execution across various channels (digital, print, events).
• Monitor campaign performance, track KPIs, and analyze results.
• Provide regular reports on campaign effectiveness and ROI.
• Identify opportunities for campaign optimization and improvement.
• Ensure brand consistency across all marketing materials.

• Proven experience as a Marketing Campaign Manager or similar role.
• Demonstrated success in planning and executing marketing campaigns.
• Strong understanding of marketing principles and channels.
• Excellent project management and organizational skills.
• Proficiency in marketing analytics and reporting.
• Strong communication, interpersonal, and negotiation skills.
• Ability to work collaboratively in a team environment.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Creative thinking and problem-solving abilities.
• Experience in managing multiple campaigns simultaneously.

• Develop and manage integrated marketing campaigns from concept to completion.
• Define campaign goals, target audiences, and key performance indicators (KPIs).
• Create campaign briefs and coordinate with creative teams, agencies, and vendors.
• Manage campaign budgets and ensure timely delivery of all campaign assets.
• Oversee the execution of marketing activities across multiple channels, including social media, email, content, and paid advertising.
• Monitor campaign performance, analyze results, and provide detailed reports with recommendations for optimization.
• Collaborate with sales and product teams to ensure campaign alignment with business goals.
• Conduct market research and stay updated on industry trends to identify new campaign opportunities.
• Manage relationships with external partners and suppliers.
• Ensure brand consistency across all campaign materials.

• Develop and manage integrated marketing campaign plans from concept to completion.
• Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs).
• Coordinate with internal teams (e.g., creative, digital, sales) to ensure seamless campaign execution.
• Manage campaign budgets, tracking expenditures and ensuring ROI.
• Oversee the creation of campaign assets, including copy, visuals, and landing pages.
• Implement and manage multi-channel campaigns across digital (social media, email, paid search) and traditional platforms.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations.
• Conduct market research and competitor analysis to inform campaign strategies.
• Optimize campaigns based on performance data and A/B testing results.
• Ensure brand consistency and messaging across all campaign materials.
• Manage relationships with external agencies and vendors as needed.
• Stay updated on marketing trends and best practices.
• Identify opportunities for campaign innovation and improvement.
• Collaborate with the sales team to ensure lead follow-up and conversion tracking.
• Prepare post-campaign analysis reports detailing successes and lessons learned.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of experience in marketing campaign management or a similar role.
• Proven track record of successfully planning and executing integrated marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email) and traditional marketing methods.
• Excellent project management and organizational skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Strong written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Creative thinking and problem-solving abilities.
• Budget management experience.
• Detail-oriented with a focus on results.
• Familiarity with the Indonesian market is a plus.

• Developing and implementing integrated marketing campaign strategies across digital and traditional channels.
• Managing campaign budgets, timelines, and resource allocation.
• Creating compelling marketing content, including ad copy, email newsletters, social media posts, and landing pages.
• Collaborating with designers to produce visually appealing marketing materials.
• Executing and monitoring digital marketing campaigns (e.g., SEM, social media advertising, email marketing).
• Analyzing campaign performance data and generating regular reports.
• Identifying key performance indicators (KPIs) and making data-driven optimizations.
• Conducting market research and competitor analysis to identify opportunities.
• Coordinating with external agencies and vendors as needed.
• Staying abreast of the latest marketing trends and technologies.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in marketing campaign management.
• Proven track record of successfully developing and executing marketing campaigns.
• Strong understanding of digital marketing channels and strategies (SEO, SEM, social media, email).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.

• Develop and manage integrated marketing campaign plans from conception to completion.
• Define campaign objectives, target audiences, key messaging, and channels.
• Oversee campaign execution, ensuring adherence to timelines, budgets, and quality standards.
• Collaborate with internal teams (creative, digital, product) and external agencies to develop campaign assets and content.
• Manage campaign budgets and track expenses, ensuring cost-effectiveness.
• Monitor campaign performance using relevant KPIs and analytics tools.
• Analyze campaign results and provide insights for optimization and future planning.
• Coordinate post-campaign analysis and reporting to stakeholders.
• Stay abreast of the latest marketing trends and best practices in campaign management.
• Ensure brand consistency across all campaign materials and communications.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing campaign management or a similar role.
• Proven track record of successfully planning and executing multi-channel marketing campaigns.
• Strong understanding of various marketing channels (digital, print, events, social media).
• Proficiency in project management tools and marketing automation platforms.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong organizational and time management abilities.
• Exceptional communication and interpersonal skills.
• Ability to work effectively in a collaborative team environment.
• Creative thinking and a results-oriented mindset.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing campaign management.
• Proven experience in developing and executing integrated marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Experience with campaign budget management and performance tracking.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a team environment.