216 Consumer Strategy Manager jobs in Indonesia

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Develop and execute strategic brand and marketing campaigns that align with business objectives.
• Assist in developing copywriting for selected marketing channels, including social media, blog articles, and media releases
• Collaborate closely with Marketing, and other Brand functions to ensure cohesive messaging
• Direct and oversee the production of creative assets by working closely with graphic designers to maintain consistency across all touchpoints.
• Stay up-to-date with industry trends, creative innovations, and competitor activities to inspire fresh and relevant brand ideas.

Requirements:

• Bachelor's degree in Marketing, Communications, Branding, or related fields.
• Minimum 2 years of relevant experience in brand strategy or marketing campaign development, preferably within the tech industry.
• Proven experience of managing end-to-end brand or product marketing campaigns with measurable business results.
• Strong capability in developing brand narratives, messaging frameworks, and integrated marketing campaign strategies
• Experience in overseeing the development of creative assets, ensuring consistency in both visual design and copywriting across all channels.
• Excellent multitasking skills with the ability to thrive in a fast-paced, dynamic environment.
• Strong project management and organizational capabilities, with attention to details.

Job Description

• Develop and refine brand positioning, identity, and architecture aligned with business goals and customer insights.
• Lead the strategic development of integrated marketing campaigns that reinforce brand values and drive engagement.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for brand growth.
• Work cross-functionally with Product, Growth, PR, and Creative teams to ensure consistent brand messaging and tone across all channels.
• Monitor and evaluate brand performance through qualitative and quantitative metrics, reporting regularly to stakeholders.
• Develop briefs and guide agency partners or internal teams to deliver high-impact creative campaigns.
• Champion brand consistency and quality across internal and external touchpoints.
• Support the development of long-term brand strategy, including purpose, narrative, and brand evolution planning.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–2 years of experience in brand strategy, brand marketing, or related roles (agency or in-house or client services).
• Strong analytical and research skills, with the ability to synthesize data into strategic insights.
• High attention to detail and strongly meticulous.
• Excellent communication and storytelling abilities.
• Proven experience managing and executing multi-channel brand campaigns.
• Ability to think both creatively and strategically, with strong project management skills.
• Experience working with or managing creative agencies is a plus.

• Develop and implement comprehensive brand strategies that align with business objectives and target consumer needs.
• Conduct market research and competitive analysis to identify brand opportunities and potential threats.
• Define brand positioning, messaging, and tone of voice across all communication channels.
• Oversee the creation and execution of integrated marketing campaigns, including digital, social media, traditional advertising, and experiential activations.
• Manage the brand's visual identity and ensure consistency across all touchpoints.
• Collaborate with product development teams to ensure new product launches are aligned with brand strategy.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for optimization.
• Manage relationships with external agencies, including advertising, PR, and creative partners.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of emerging consumer trends, media innovations, and competitive landscape shifts.
• Present brand strategies and performance updates to senior leadership and cross-functional teams.
• Champion brand consistency and excellence throughout the organization.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in brand management, marketing, or advertising, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of consumer behavior, market segmentation, and brand positioning.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing external agencies and budgets effectively.
• Proficiency in digital marketing tools and social media platforms.
• Creative mindset with a keen eye for design and brand aesthetics.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Demonstrated leadership potential and experience in influencing cross-functional teams.

Deskripsi Pekerjaan

• Memahami esensi brand sebagai panduan dalam mengeksekusi serangkaian brand activities sehingga match dengan kebutuhan dan keinginan konsumen.
• Menerjemahkan strategi brand ke dalam serangkaian aktivitas channel marketing (digital dan konvensional) berkolaborasi dengan agency sehingga menghasilkan output yang maksimal.
• Berkontribusi dalam penyusunan strategi marketing dengan kolaborasi tim internal riset dan vendor untuk mengumpulkan informasi sebagai dasar penyusunan strategi di masa depan.
• Mengeksekusi seluruh kegiatan dalam marketing plan berkolaborasi baik dengan tim internal (seluruh divisi) maupun eksternal.
• Berkolaborasi dengan agency dan memastikan komunikasi brand berjalan efektif.
• Memonitor performa brand secara berkala untuk memastikan seluruh strategi yang dilakukan on the track.
• Membantu supervisor untuk mengukur dan melaporkan performa seluruh brand campaign dan capaian KPI.

Persyaratan

• Minimal 2 tahun pengalaman di posisi serupa (Brand Strategy, Brand Executive, atau peran terkait).
• Lulusan S1 dari semua jurusan.
• Memiliki latar belakang di industri Otomotif, FMCG, atau Agency lebih diutamakan.
• Memiliki kemampuan berpikir kreatif yang kuat untuk mengembangkan ide-ide brand building yang berdampak.
• Memahami tren industri dan kompetitor dengan baik.
• Memiliki passion dalam menjalin komunikasi dan kolaborasi dengan pihak eksternal.

• Develop and execute comprehensive brand marketing strategies to increase brand awareness and market penetration.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Define and refine brand positioning, messaging, and visual identity guidelines.
• Lead the planning and execution of integrated marketing campaigns across various channels.
• Manage the marketing budget, ensuring efficient allocation of resources and ROI.
• Collaborate with internal creative teams and external agencies to develop marketing collateral and content.
• Analyze campaign performance and market data to identify insights and recommend optimizations.
• Manage relationships with key stakeholders, including media partners and influencers.
• Stay abreast of industry trends and emerging marketing technologies.
• Mentor and guide junior marketing team members.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in marketing, with a focus on brand management and strategy.
• Proven success in developing and executing impactful marketing campaigns.
• Strong understanding of market research, consumer insights, and data analysis.
• Excellent leadership, communication, and presentation skills.
• Experience with digital marketing channels and analytics tools.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Proficiency in project management and budget management.