163 Go To Market Strategy jobs in Indonesia

• Develop and execute comprehensive brand strategies to drive growth, market share, and profitability for assigned FMCG brands.
• Conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify opportunities and threats.
• Translate consumer insights into actionable brand plans, including marketing campaigns, product innovation, and channel strategies.
• Oversee the development and execution of integrated marketing communications plans across all relevant channels (digital, traditional, social media, in-store).
• Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
• Collaborate with cross-functional teams, including sales, product development, R&D, supply chain, and external agencies.
• Lead new product development initiatives from concept to launch, ensuring alignment with brand positioning and market needs.
• Monitor brand performance metrics and key performance indicators (KPIs), providing regular reports and recommendations to senior management.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify and capitalize on emerging consumer trends and market dynamics.
• Build strong relationships with internal stakeholders and external partners.
• Mentor and guide junior brand team members.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6-8 years of progressive experience in brand management within the FMCG sector.
• Demonstrated success in developing and implementing effective brand strategies that have driven significant business results.
• Strong understanding of consumer behavior, market segmentation, and brand positioning.
• Proven experience in managing P&Ls and developing marketing budgets.
• Expertise in integrated marketing communications and digital marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership, communication, and interpersonal skills.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
• Experience with new product development and go-to-market strategies.
• Proficiency in market research tools and data analysis.

Job Qualifications:

1. Bachelor's degree in Business Administration, Economics, Statistics or other related field
2. 1-2 years of experience in market research, business analysis, or strategic planning
3. Proficiency in Microsoft Excel, PowerPoint, and data visualization tools
4. Proficienty in English is required
5. Excellent communication, presentation, and cross-functional collaboration skills

Job Description:

1. Market Research & Data Analysis:

2. Gather market and competitor data from various sources (internal and external)

3. Support in conducting basic research on customer trends and industry updates

4. Maintain databases and ensure data accuracy for analysis purposes

5. Data Analysis & Reporting

6. Assist in preparing simple reports on market trends, competitor activities, and sales performance

7. Support supervisor or management by providing intial analysis & data visualization

8. Create presentations and reports based on collected data for internal meetings

9. Business & Strategy Support

10. Provide administrative and analytical support for strategic planning activities

11. Assist in monitoring product performance against competitors

12. Help to monitor customer feedback based on available data

13. Coordination & Support

14. Coordinate with Sales, Marketing, and Product teams to gather necessary data or information

15. Support cross-department projects by providing data input and basic analysis
16. Maintain communication with external parties (e.g., research vendors or associations) for updated information when required

Job Description of Marketing Planning Manager

Summary

营销策划经理负责公司市场营销战略的制定与执行,组织策划市场推广活动,提升公司品牌影响力与市场份额。

The Marketing Planning Manager is responsible for formulating and implementing the company's marketing strategy, organizing promotional campaigns, and enhancing brand influence and market share.

Key Responsibilities

• 制定公司整体营销策略与年度推广计划。

Develop overall marketing strategies and annual promotion plans.

• 策划并组织各类市场推广活动与品牌宣传。

Plan and organize various marketing campaigns and brand promotion activities.

• 进行市场调研与竞争分析,提出改进方案。

Conduct market research and competitive analysis, and propose improvement measures.

• 管理和优化线上线下营销渠道。

Manage and optimize both online and offline marketing channels.

• 协调销售、产品及公关团队,确保活动顺利实施。

Coordinate with sales, product, and PR teams to ensure smooth execution of activities.

Authority & Accountability

• 对营销活动的策划、预算与执行效果负责。

Responsible for planning, budgeting, and evaluating the effectiveness of marketing activities.

• 有权对营销方案进行调整和优化。

Authorized to adjust and optimize marketing strategies.

• 在公司授权范围内,决定市场推广活动的合作与资源分配。

Within the company's authorization, decide on partnerships and resource allocation for promotional activities.

Qualifications

• 市场营销、工商管理或相关专业本科及以上学历。

Bachelor's degree or above in Marketing, Business Administration, or related fields.

• 5年以上市场营销或品牌策划经验,2年以上团队管理经验。

Over 5 years of experience in marketing or brand planning, with at least 2 years in team management.

• 熟悉市场调研方法及营销渠道管理。

Familiar with market research methods and marketing channel management.

• 具备较强的创新能力、策划能力与执行力。

Strong creativity, planning, and execution skills.

• 优秀的沟通协调能力与团队合作精神。

Excellent communication, coordination, and teamwork spirit.

We're excited to announce that we're looking for a talented Marketing Planning Manager to join our fun, transparent, and collaborative team

Job Responsibilities:

• Independently lead and manage product/marketing projects, develop a complete integrated marketing plan based on the annual product roadmap.
• Be responsible for planning and executing integrated marketing plans, including but not limited to: marketing roadmap, communication strategy, action plans, event communications, etc.
• Discover product key selling points and refine them to resonate with user buying points. Improve product perception through attractive copywriting, product marketing analysis, and cross-over collaboration.
• Integrate resources, promote project completion, be accountable for results and quality, achieve marketing KPIs.
• Maintain a high level of enthusiasm for marketing and stay highly sensitive to Indonesian Marketing Trends. Continuously research excellent marketing strategies, summarize and refine them, deliver insightful thoughts to optimize and upgrade existing strategies.

Job Qualifications:

• Bachelor's degree or above, with more than 3 years of relevant work experience in marketing planning in the mobile phone industry, smart hardware industry, or Internet marketing industry.
• Possess strong marketing planning and creative capabilities, as well as integrated communication skills. Ability to independently produce marketing plans, and experience in independently planning large-scale integrated marketing projects is preferred.
• Demonstrated proficiency in project overall management and execution, communication and coordination, teamwork, a high sense of responsibility, and the ability to withstand pressure.
• Strong expression skills and smooth cross-department communication skills for collaboration.
• English proficiency is required as the working language.

If you're interested and want to make a difference, we'd love to hear from you

• Conduct thorough market research and analysis for new market entry opportunities.
• Analyze competitive landscapes, market trends, and regulatory environments.
• Evaluate market potential and identify strategic entry points.
• Develop detailed market entry strategies, including business models and operational plans.
• Conduct financial modeling, forecasting, and risk assessment for new ventures.
• Advise clients on product localization, pricing, and distribution strategies.
• Prepare and deliver compelling presentations to client stakeholders.
• Collaborate with cross-functional teams to ensure seamless market entry execution.
• Monitor post-entry performance and recommend adjustments to strategy.
• Stay informed about global economic trends and geopolitical factors affecting markets.
• Contribute to the development of consulting methodologies and best practices.

• Master's degree in Business Administration (MBA), Economics, Finance, or a related field.
• Minimum of 4-6 years of experience in strategy consulting, market analysis, or business development.
• Proven experience in developing and executing market entry strategies.
• Strong analytical, quantitative, and problem-solving skills.
• Proficiency in market research methodologies and financial modeling tools.
• Excellent understanding of global business environments and economic principles.
• Exceptional presentation and communication skills, both written and verbal.
• Ability to manage projects and work effectively in a team environment.
• Strong client-facing and relationship management skills.
• Strategic thinking and a results-oriented mindset.

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.Responsibilities* Develop and execute marketing plans to support the overall marketing unit's objectives and strategies* Collaborate with cross-functional teams to ensure marketing initiatives are aligned with the bank's brand and business goals* Manage the marketing budget and resources to optimize campaign effectiveness and return on investment* Analyze market trends, customer insights, and competitor activities to inform marketing planning and decision-making* Oversee the implementation and performance tracking of marketing campaigns across various channels* Provide regular reporting and recommendations to the marketing leadership team on campaign performance and future planning* Contribute to the overall marketing unit planning and headcount managementRequirements* * Bachelor's degree in Marketing, Communications, or a related field* Minimum 3-5 years of experience in marketing planning, campaign management, or a similar role* Demonstrated ability to develop and execute effective marketing strategies and campaigns* Strong analytical and problem-solving skills with the ability to interpret data and draw insights* Proficient in using marketing automation tools, data visualization, and reporting software* Excellent communication and presentation skills to effectively collaborate with cross-functional teams* Familiarity with budget planning and resource allocation for marketing initiativesApply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

• Lead market entry strategy projects for clients seeking to expand into new domestic or international markets.
• Conduct in-depth market research, including industry analysis, competitive landscape assessment, and customer segmentation.
• Evaluate market attractiveness, identify key opportunities and risks, and develop actionable entry recommendations.
• Develop comprehensive market entry plans, covering aspects such as business models, go-to-market strategies, organizational structure, and financial projections.
• Advise clients on regulatory compliance, local partnership opportunities, and supply chain considerations.
• Facilitate strategic workshops and discussions with client leadership teams.
• Prepare compelling presentations and reports to communicate findings and recommendations to senior stakeholders.
• Collaborate with cross-functional teams, including marketing, sales, operations, and finance, to ensure alignment on market entry strategies.
• Stay informed about global economic trends, geopolitical shifts, and emerging business opportunities.
• Mentor junior consultants involved in market research and analysis.
• Contribute to the firm's knowledge base on market entry strategies and emerging markets.
• Manage project timelines, budgets, and client relationships effectively.

• MBA or Master's degree in Business, Economics, International Relations, or a related field.
• A minimum of 7 years of experience in strategy consulting, market analysis, or business development, with a specific focus on market entry strategies.
• Demonstrated expertise in market research methodologies, competitive intelligence, and strategic planning frameworks.
• Strong analytical and quantitative skills, with the ability to translate complex data into actionable insights.
• Excellent written and verbal communication skills, including presentation and facilitation capabilities.
• Proven ability to manage client engagements and deliver high-quality strategic advice.
• Experience advising clients in industries relevant to the Indonesian market is a significant advantage.
• Ability to work effectively both independently and as part of a hybrid team.
• Strong understanding of economic and regulatory environments in emerging markets.
• Proficiency in relevant business software and research tools.
• A proactive and results-oriented approach to problem-solving.

• Lead end-to-end market entry strategy projects, from initial research and analysis to final strategy development and implementation planning.
• Conduct extensive primary and secondary market research to assess market attractiveness, size, growth potential, and competitive landscape.
• Analyze economic, political, and regulatory factors impacting market entry decisions.
• Develop detailed financial models and business cases to support market entry recommendations.
• Define optimal go-to-market strategies, including pricing, distribution channels, marketing, and sales approaches.
• Identify potential strategic partnerships, joint ventures, or acquisition targets.
• Collaborate closely with clients' senior leadership teams to align strategies with their overall business objectives.
• Prepare compelling presentations and reports to communicate findings and strategic recommendations.
• Manage project timelines, resources, and deliverables, ensuring client satisfaction.
• Stay abreast of global market trends, emerging industries, and disruptive technologies.
• Mentor junior consultants and contribute to the firm's knowledge base.

• Master's degree in Business Administration (MBA), Economics, Finance, or a related field.
• Minimum of 7 years of experience in strategy consulting, corporate strategy, market research, or business development, with a focus on market entry.
• Proven experience in developing and executing successful market entry strategies for diverse industries and geographies.
• Exceptional analytical, quantitative, and problem-solving skills.
• Strong understanding of financial modeling, valuation techniques, and business case development.
• Excellent strategic thinking, business acumen, and understanding of diverse business models.
• Outstanding written and verbal communication skills, with the ability to influence senior stakeholders.
• Proficiency in market research tools and methodologies.
• Demonstrated ability to lead projects, manage client relationships, and work independently in a fully remote environment.
• Experience with emerging markets is a significant plus.
• Fluency in English is required; proficiency in other languages is an advantage.