5,459 Marketing Planning jobs in Indonesia

Job Description of Marketing Planning Manager

Summary

营销策划经理负责公司市场营销战略的制定与执行,组织策划市场推广活动,提升公司品牌影响力与市场份额。

The Marketing Planning Manager is responsible for formulating and implementing the company's marketing strategy, organizing promotional campaigns, and enhancing brand influence and market share.

Key Responsibilities

• 制定公司整体营销策略与年度推广计划。

Develop overall marketing strategies and annual promotion plans.

• 策划并组织各类市场推广活动与品牌宣传。

Plan and organize various marketing campaigns and brand promotion activities.

• 进行市场调研与竞争分析,提出改进方案。

Conduct market research and competitive analysis, and propose improvement measures.

• 管理和优化线上线下营销渠道。

Manage and optimize both online and offline marketing channels.

• 协调销售、产品及公关团队,确保活动顺利实施。

Coordinate with sales, product, and PR teams to ensure smooth execution of activities.

Authority & Accountability

• 对营销活动的策划、预算与执行效果负责。

Responsible for planning, budgeting, and evaluating the effectiveness of marketing activities.

• 有权对营销方案进行调整和优化。

Authorized to adjust and optimize marketing strategies.

• 在公司授权范围内,决定市场推广活动的合作与资源分配。

Within the company's authorization, decide on partnerships and resource allocation for promotional activities.

Qualifications

• 市场营销、工商管理或相关专业本科及以上学历。

Bachelor's degree or above in Marketing, Business Administration, or related fields.

• 5年以上市场营销或品牌策划经验,2年以上团队管理经验。

Over 5 years of experience in marketing or brand planning, with at least 2 years in team management.

• 熟悉市场调研方法及营销渠道管理。

Familiar with market research methods and marketing channel management.

• 具备较强的创新能力、策划能力与执行力。

Strong creativity, planning, and execution skills.

• 优秀的沟通协调能力与团队合作精神。

Excellent communication, coordination, and teamwork spirit.

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.Responsibilities* Develop and execute marketing plans to support the overall marketing unit's objectives and strategies* Collaborate with cross-functional teams to ensure marketing initiatives are aligned with the bank's brand and business goals* Manage the marketing budget and resources to optimize campaign effectiveness and return on investment* Analyze market trends, customer insights, and competitor activities to inform marketing planning and decision-making* Oversee the implementation and performance tracking of marketing campaigns across various channels* Provide regular reporting and recommendations to the marketing leadership team on campaign performance and future planning* Contribute to the overall marketing unit planning and headcount managementRequirements* * Bachelor's degree in Marketing, Communications, or a related field* Minimum 3-5 years of experience in marketing planning, campaign management, or a similar role* Demonstrated ability to develop and execute effective marketing strategies and campaigns* Strong analytical and problem-solving skills with the ability to interpret data and draw insights* Proficient in using marketing automation tools, data visualization, and reporting software* Excellent communication and presentation skills to effectively collaborate with cross-functional teams* Familiarity with budget planning and resource allocation for marketing initiativesApply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We are looking for a highly motivated and experienced professional to join our MSME & Digital Business Division as Asst Manager – MSME Planning & Support Department. This role is essential in supporting the analysis and processing of MSME financing applications, developing insightful reports, and leading a strong team to achieve business objectives.

Job Description

In this position, you will be responsible for evaluating and analyzing credit financing applications for heavy equipment, factoring, and other related financing matters from B2B customers. You will process and analyze data, prepare comprehensive analysis reports, and deliver insightful presentations to management. Additionally, you will demonstrate strong leadership by guiding, coaching, and developing team capabilities to ensure optimal performance.

Qualifications

• Bachelor's degree (preferably in Statistics, Applied Mathematics, or Financial Management).
• Minimum of 3 years of relevant work experience.
• Strong analytical, data processing, and reporting skills.
• Proficiency in English and computer skills (Excel required; knowledge of MySQL, or similar is an advantage).
• Strong leadership and communication skills.

About Intrepid
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

Your Responsibilities will Include:

• Competitive Intelligence – Monitor market trends, competitor activities, and industry updates to help the team stay ahead.
• Front-End Checking & Monitoring – Ensure product listings, visuals, and prices are accurate and appealing on all platforms.
• SKU Upload – Manage and upload product SKUs with precision and attention to detail.
• UPD Creation – Prepare and update product descriptions (UPDs) that attract and convert customers.
• Wording for Chat Blasts – Craft engaging and persuasive messages for customer outreach campaigns.
• Support for Big Campaigns – Assist in planning, execution, and coordination of major online sales events and promotions.

What we're looking for - The Ideal Profile

• Final year students with no class attend & fresh graduates are welcome to apply.
• Preferably have an experience in E-Commerce
• Able to work independently in a fast-paced environment.
• Able to communicate and write English with confidence.
• Proficient in Excel.
• Willing to work hybrid.

What we offer:

• Excellent and competitive compensation package
• Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.
• Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties

We are seeking an experienced and strategic Manager / Sr. Manager of Brand Management
to own the marketing strategy and execution for our key business categories. You will be a
pivotal leader responsible for building strong brand association, driving category growth, and
capturing market share.
You will lead a talented team and work at the intersection of brand strategy, business
analytics, and integrated marketing. If you are a data-driven storyteller with a passion for
understanding customers and a proven track record of success in the e-commerce or digital
landscape, this role is for you.

What You'll Do:

• End-to-End Category Marketing Strategy: Develop and execute comprehensive,
  data-driven marketing strategies for priority categories to achieve business
  objectives, from building awareness and consideration to driving conversion and
  loyalty.
• Integrated Campaign Management: Orchestrate and lead 360-degree marketing
  campaigns. Define the core message, identify the target audience and customer
  persona, and determine the optimal channel mix across the full funnel (including
  Digital Marketing, CRM, Social Media, PR, and Offline channels).
• Cross-Functional Leadership & Collaboration: Act as the primary marketing
  liaison for key category business units. Work closely with Category Managers to
  understand business needs and collaborate with Marketing Channel Heads to ensure
  seamless and impactful campaign execution.
• Customer & Market Insights: Dive deep into market trends, consumer behavior,
  and competitive analysis to uncover insights that will inform your category strategy
  and messaging.

• Team Leadership & Mentorship: Lead, mentor, and develop a team of three brand
  management professionals, fostering a culture of high performance, collaboration,
  and continuous learning.
  
  • Performance Measurement: Define key performance indicators (KPIs), track
  campaign performance rigorously, and deliver regular reports to senior leadership,
  translating data into actionable insights for future initiatives

• A minimum of 5-8 years of experience in a marketing role,
  with a mandatory background in the e-commerce, or similar industries.

• A strong understanding of the full marketing funnel
  and a variety of marketing disciplines (e.g., Brand Strategy, Performance Marketing,
  CRM, Content Marketing, Social Media).
• Demonstrated ability to think strategically, translate
  business goals into marketing plans, and make data-informed decisions.
• Excellent communication, presentation,
  and interpersonal skills with a proven ability to influence and collaborate effectively
  with cross-functional teams and senior leaders.
• Prior experience managing a team or leading complex,
  high-impact projects is highly desirable.
• Comfortable with numbers and skilled in analyzing data to
  measure results and inform strategy.

Responsibilities

• Support in-store activations by coordinating with internal and external parties to ensure smooth execution of media campaigns, new product development (NPD) launches, and gift-with-purchase (GWP) promotions.
• Manage Oracle PR requests and receipts.
• Handle administrative support tasks.
• Conduct quality control (QC) for marketing and product materials, including KV, POP, product content, pricing, and terms & conditions, to ensure accuracy and consistency.

Qualifications

• Bachelor's degree in Business, Marketing, Communication, or related field.
• Fresh graduates are welcome to apply.
• Detail-oriented with good analytical ability.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Good communication and teamwork skills.
• Able to manage administrative tasks efficiently and meet deadlines.

About Intrepid

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

Your Responsibilities will Include:

• Competitive Intelligence
  
  – Monitor market trends, competitor activities, and industry updates to help the team stay ahead.
• Front-End Checking & Monitoring
  
  – Ensure product listings, visuals, and prices are accurate and appealing on all platforms.
• SKU Upload
  
  – Manage and upload product SKUs with precision and attention to detail.
• UPD Creation
  
  – Prepare and update product descriptions (UPDs) that attract and convert customers.
• Wording for Chat Blasts
  
  – Craft engaging and persuasive messages for customer outreach campaigns.
• Support for Big Campaigns
  
  – Assist in planning, execution, and coordination of major online sales events and promotions.

What we're looking for - The Ideal Profile

Final year students with no class attend & fresh graduates are welcome to apply.

Preferably have an experience in E-Commerce

Able to work independently in a fast-paced environment.

Able to communicate and write English with confidence.

Proficient in Excel.

- Willing to work hybrid.

What we offer:

Excellent and competitive compensation package

Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.

You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.

Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University

- You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties