9,220 Marketing Automation jobs in Indonesia
Marketing Automation Specialist
75111 Samarinda, East Kalimantan
IDR9000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a forward-thinking marketing agency, is looking for a talented Marketing Automation Specialist to join their team. This position offers a hybrid work arrangement, combining the flexibility of remote work with necessary in-office collaboration at our Samarinda, East Kalimantan, ID location. You will be instrumental in designing, implementing, and managing marketing automation strategies to enhance lead generation, nurturing, and customer engagement. This role requires a blend of technical expertise, marketing acumen, and a keen eye for detail.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to leverage your marketing automation expertise to drive significant marketing outcomes. If you are detail-oriented, results-driven, and passionate about leveraging technology to connect with audiences, we encourage you to apply for this hybrid role at our Samarinda, East Kalimantan, ID office.
Key Responsibilities:
- Develop, implement, and manage marketing automation workflows and campaigns using platforms like HubSpot, Marketo, or similar.
- Create and segment target audiences for personalized marketing campaigns.
- Design and build email templates, landing pages, and forms within the marketing automation platform.
- Manage lead scoring and lead nurturing programs to optimize conversion rates.
- Integrate marketing automation platforms with other systems, such as CRM.
- Monitor campaign performance, analyze data, and generate reports on key metrics (e.g., open rates, click-through rates, conversion rates).
- A/B test different campaign elements to optimize performance.
- Ensure data hygiene and integrity within the marketing automation system.
- Collaborate with content creators and marketing teams to develop campaign assets.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Troubleshoot and resolve issues related to campaign execution and platform functionality.
- Contribute to the overall marketing strategy by providing insights from automation data.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Proficiency in creating and managing automated marketing workflows.
- Strong understanding of lead nurturing, lead scoring, and segmentation strategies.
- Experience with CRM systems (e.g., Salesforce) and integrating them with marketing automation tools.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in HTML/CSS for email and landing page development is a plus.
- Strong written and verbal communication skills.
- Ability to work effectively in a team and manage multiple projects.
- Familiarity with A/B testing methodologies.
This is an exciting opportunity to leverage your marketing automation expertise to drive significant marketing outcomes. If you are detail-oriented, results-driven, and passionate about leveraging technology to connect with audiences, we encourage you to apply for this hybrid role at our Samarinda, East Kalimantan, ID office.
This advertiser has chosen not to accept applicants from your region.
0
Senior Marketing Automation Specialist
16114 Bogor, West Java
IDR17000000 Monthly
WhatJobs
Posted today
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Job Description
Our client is seeking a highly experienced Senior Marketing Automation Specialist to join their fully remote marketing team. This critical role will be responsible for designing, implementing, and optimizing marketing automation strategies to nurture leads, enhance customer engagement, and drive revenue growth. The ideal candidate will possess a deep understanding of marketing automation platforms, CRM integration, and data analysis to personalize customer journeys and maximize campaign effectiveness.
Responsibilities:
Responsibilities:
- Develop, implement, and manage automated marketing campaigns across various channels (email, social media, SMS) to support lead generation and nurturing efforts.
- Build and maintain complex automation workflows, segmentation strategies, and personalization initiatives within the marketing automation platform.
- Integrate marketing automation platform with CRM and other relevant marketing technology tools to ensure seamless data flow and reporting.
- Design, build, and test email templates, landing pages, and forms for automated campaigns.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization to improve engagement, conversion rates, and ROI.
- Develop and execute A/B testing strategies for emails, landing pages, and workflows to continuously improve campaign effectiveness.
- Collaborate with the marketing team to define campaign requirements, target audiences, and messaging.
- Ensure data hygiene and compliance with data privacy regulations (e.g., GDPR, CCPA).
- Stay abreast of the latest trends and best practices in marketing automation, digital marketing, and customer relationship management.
- Provide training and support to other marketing team members on the use of the marketing automation platform.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of hands-on experience with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Proven experience in designing and executing complex automated marketing campaigns and workflows.
- Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
- Proficiency in data analysis and reporting, with the ability to interpret campaign metrics and translate them into actionable insights.
- Experience with HTML/CSS for email and landing page development is a strong plus.
- Excellent understanding of lead nurturing principles, customer segmentation, and personalization techniques.
- Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced remote environment.
- Exceptional written and verbal communication skills.
- Detail-oriented with a commitment to accuracy and data integrity.
- Relevant certifications in marketing automation platforms are highly desirable.
This advertiser has chosen not to accept applicants from your region.
1
Senior Marketing Automation Specialist
60111 Surabaya, East Java
IDR17000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and technically adept Senior Marketing Automation Specialist to join their innovative, fully remote marketing team. This role is crucial for optimizing our client's customer journeys and driving lead generation through the strategic use of marketing automation platforms. You will be responsible for designing, implementing, and managing automated marketing campaigns, segmenting audiences, personalizing content, and analyzing campaign performance to maximize engagement and conversion rates. The ideal candidate will have extensive experience with leading marketing automation tools, a strong understanding of CRM integration, and a proven ability to translate marketing objectives into effective automated workflows. You will work closely with the marketing and sales teams to ensure seamless lead nurturing and conversion processes.
Key Responsibilities:
Key Responsibilities:
- Design, build, and manage automated marketing campaigns and workflows across multiple channels.
- Develop and implement lead scoring and lead nurturing strategies.
- Segment customer databases for targeted marketing initiatives.
- Create and optimize personalized content for various stages of the customer journey.
- Manage and maintain the marketing automation platform, ensuring data integrity and system functionality.
- Integrate marketing automation platforms with CRM systems and other marketing technologies.
- Develop and execute A/B tests to optimize campaign performance, including subject lines, content, and landing pages.
- Analyze campaign performance data, generate reports, and provide actionable insights for improvement.
- Collaborate with content creators and designers to develop compelling campaign assets.
- Stay up-to-date with the latest marketing automation best practices and platform updates.
- Train and support marketing and sales teams on the effective use of marketing automation tools.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in marketing automation, demand generation, or digital marketing.
- Proven expertise with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in HTML and CSS for email template creation and optimization is a plus.
- Strong understanding of lead nurturing principles and customer journey mapping.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Detail-oriented with a strong focus on accuracy and results.
- Experience with marketing analytics tools is essential.
This advertiser has chosen not to accept applicants from your region.
2
Remote Marketing Automation Specialist
32114 Bandar Lampung, Lampung
IDR11000000 Monthly
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is actively seeking a skilled and proactive Remote Marketing Automation Specialist to join our globally distributed team. This role is entirely remote, allowing you to contribute from the comfort of your home office. You will be instrumental in designing, implementing, and optimizing our marketing automation strategies to enhance lead generation, nurturing, and customer engagement. The ideal candidate will possess a deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), email marketing best practices, and data analysis. Your responsibilities will include building and managing automated workflows, creating targeted email campaigns, segmenting customer databases, and A/B testing various elements to improve performance. You will also be responsible for reporting on campaign effectiveness, analyzing key metrics, and providing actionable insights to the marketing team. This role requires strong technical aptitude, exceptional attention to detail, and a strategic mindset. You must be comfortable working independently, managing multiple projects simultaneously, and collaborating effectively with remote team members across different time zones. A proven ability to translate marketing objectives into actionable automation strategies is essential. We are looking for a self-starter who is passionate about leveraging technology to drive marketing success. A bachelor's degree in Marketing, Communications, or a related field is preferred, coupled with significant hands-on experience with marketing automation tools and CRM systems. Proficiency in HTML/CSS for email template customization is a significant advantage. Your ability to think critically, troubleshoot issues, and continuously seek ways to improve our automated marketing efforts will be key to your success. Join our innovative and forward-thinking company and help us build more efficient and impactful marketing initiatives.
Responsibilities:
Responsibilities:
- Design, implement, and manage marketing automation workflows and campaigns.
- Develop and execute targeted email marketing strategies.
- Segment customer databases for personalized communication.
- Conduct A/B testing on campaigns and landing pages to optimize performance.
- Monitor and analyze campaign performance metrics, providing regular reports.
- Collaborate with the marketing and sales teams to align automation efforts with business goals.
- Manage and maintain the integrity of marketing automation platforms and CRM data.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Proven experience as a Marketing Automation Specialist or similar role.
- Expertise in at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
- Strong understanding of email marketing, lead nurturing, and CRM systems.
- Excellent analytical and problem-solving skills.
- Proficiency in data analysis and reporting.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Bachelor's degree in Marketing, Communications, or a related field.
This advertiser has chosen not to accept applicants from your region.
3
Senior Marketing Automation Specialist
16110 Bogor, West Java
IDR14000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and experienced Senior Marketing Automation Specialist to drive customer engagement and campaign effectiveness. This role is primarily office-based, offering a collaborative environment for innovative marketing strategies, with occasional remote work flexibility. The ideal candidate will be an expert in leveraging marketing automation platforms to design, implement, and optimize complex marketing campaigns. You will be responsible for managing lead nurturing programs, segmenting audiences, developing personalized customer journeys, and analyzing campaign performance to drive measurable results. This position requires a deep understanding of marketing principles, data analysis, and proficiency with leading marketing automation tools. You will work closely with the marketing team to align automation strategies with overall business objectives, ensuring seamless execution across various channels. Key responsibilities include managing the marketing automation platform, developing automated workflows, A/B testing, and generating reports on key metrics such as open rates, click-through rates, conversion rates, and ROI. This role is based in **Bogor, West Java, ID**, and offers a fantastic opportunity to lead our client's automated marketing efforts.
Responsibilities:
Responsibilities:
- Design, implement, and manage sophisticated marketing automation campaigns across multiple channels.
- Develop and optimize lead nurturing workflows, email marketing campaigns, and customer segmentation strategies.
- Manage and maintain the marketing automation platform, ensuring data integrity and system efficiency.
- Conduct A/B testing on various campaign elements (subject lines, content, CTAs) to improve performance.
- Analyze campaign performance metrics, generate insightful reports, and provide recommendations for optimization.
- Collaborate with content and creative teams to ensure compelling and on-brand marketing collateral.
- Align marketing automation strategies with overall marketing and business goals.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Troubleshoot and resolve any issues related to the marketing automation platform or campaign execution.
- Provide training and support to other marketing team members on automation best practices.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
- Proven expertise in developing and executing successful email marketing and lead nurturing campaigns.
- Strong understanding of digital marketing principles, including SEO, SEM, and CRM.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in data analysis and reporting tools.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Experience working in a collaborative team environment.
- Understanding of GDPR and other data privacy regulations.
This advertiser has chosen not to accept applicants from your region.
4
Senior Marketing Automation Specialist
25142 Padang, West Sumatra
IDR17 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and experienced Senior Marketing Automation Specialist to drive their customer engagement and lead nurturing initiatives. This is a fully remote position, offering you the flexibility to work from anywhere while shaping impactful marketing campaigns. You will be responsible for designing, implementing, and optimizing marketing automation workflows, managing CRM integrations, and analyzing campaign performance to maximize lead generation and customer conversion. The ideal candidate possesses a strong understanding of marketing automation platforms, data segmentation, and campaign analytics, along with excellent strategic and technical skills.
Responsibilities:
Responsibilities:
- Design, build, test, and maintain sophisticated marketing automation workflows for lead nurturing, email campaigns, and customer journeys.
- Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and ensure seamless CRM integration.
- Develop and execute strategies for lead scoring, segmentation, and personalization.
- Create and deploy targeted email marketing campaigns, ensuring compliance with regulations.
- Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
- Collaborate with content and demand generation teams to align automation strategies with campaign goals.
- Troubleshoot technical issues related to the marketing automation platform and integrations.
- Stay current with best practices in marketing automation, email deliverability, and digital marketing trends.
- Contribute to the development of A/B testing strategies to improve campaign effectiveness.
- Maintain data hygiene and ensure the accuracy of marketing databases.
- Document workflows, processes, and best practices.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Minimum of 5 years of experience in marketing automation, with a strong focus on platform management and campaign execution.
- Proven expertise with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
- Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
- Proficiency in HTML/CSS for email template customization is a plus.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data.
- Strong understanding of marketing principles, lead nurturing strategies, and customer journey mapping.
- Exceptional communication and collaboration skills, essential for remote teamwork.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Detail-oriented with a commitment to data accuracy and campaign integrity.
This advertiser has chosen not to accept applicants from your region.
5
Senior Marketing Automation Specialist
45111 Cirebon, West Java
IDR14000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and analytical Senior Marketing Automation Specialist to join their fully remote marketing team. This role is crucial for designing, implementing, and optimizing automated marketing campaigns to drive lead generation, customer engagement, and sales growth. The ideal candidate will have extensive experience with marketing automation platforms, CRM systems, and data analysis. You will be responsible for developing and executing multi-channel automated workflows, including email marketing, lead nurturing sequences, and campaign segmentation.
Key responsibilities include building and managing complex automation workflows within platforms like HubSpot, Marketo, or Pardot. This involves setting up triggers, actions, and rules to personalize customer journeys and deliver the right message at the right time. You will also be responsible for A/B testing campaign elements, analyzing performance metrics, and providing actionable insights to improve campaign effectiveness and ROI. The specialist will work closely with the broader marketing team to ensure alignment between automation strategies and overall marketing objectives. Maintaining data hygiene within the CRM and marketing automation platforms is essential. Experience with data segmentation, list management, and campaign reporting is critical. This is a fully remote position, requiring strong self-discipline, excellent virtual communication skills, and the ability to manage projects independently. A passion for technology, data-driven decision-making, and continuous improvement in marketing automation is essential. You will be instrumental in optimizing our marketing efforts and delivering a superior customer experience through personalized, automated outreach.
Location: This is a 100% remote position, offering the flexibility to work from anywhere within Indonesia. You will join a fully distributed team, leveraging digital tools for seamless collaboration and project execution.
Qualifications:
Key responsibilities include building and managing complex automation workflows within platforms like HubSpot, Marketo, or Pardot. This involves setting up triggers, actions, and rules to personalize customer journeys and deliver the right message at the right time. You will also be responsible for A/B testing campaign elements, analyzing performance metrics, and providing actionable insights to improve campaign effectiveness and ROI. The specialist will work closely with the broader marketing team to ensure alignment between automation strategies and overall marketing objectives. Maintaining data hygiene within the CRM and marketing automation platforms is essential. Experience with data segmentation, list management, and campaign reporting is critical. This is a fully remote position, requiring strong self-discipline, excellent virtual communication skills, and the ability to manage projects independently. A passion for technology, data-driven decision-making, and continuous improvement in marketing automation is essential. You will be instrumental in optimizing our marketing efforts and delivering a superior customer experience through personalized, automated outreach.
Location: This is a 100% remote position, offering the flexibility to work from anywhere within Indonesia. You will join a fully distributed team, leveraging digital tools for seamless collaboration and project execution.
Qualifications:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Minimum of 5 years of experience in marketing automation and digital marketing.
- Proven expertise with major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
- Experience in designing, building, and optimizing automated marketing workflows and lead nurturing campaigns.
- Proficiency in A/B testing, data analysis, and campaign performance reporting.
- Knowledge of email marketing best practices and CAN-SPAM regulations.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote environment.
- Detail-oriented with a commitment to data accuracy and integrity.
- Experience with segmentation, personalization, and customer journey mapping.
This advertiser has chosen not to accept applicants from your region.
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6
Remote Marketing Automation Specialist
40112 Bandung, West Java
IDR12000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a talented and driven Remote Marketing Automation Specialist to enhance their digital marketing efforts. This fully remote position allows you to leverage cutting-edge marketing automation tools to design, implement, and optimize campaigns that drive engagement and conversion. You will be responsible for managing and growing our client's marketing automation platform, including lead nurturing workflows, email marketing campaigns, segmentation strategies, and A/B testing. A key aspect of this role involves analyzing campaign performance data, generating actionable insights, and providing recommendations for continuous improvement. You will work closely with the marketing and sales teams to ensure alignment and effective lead management processes. The ideal candidate has a strong understanding of digital marketing principles, a keen eye for detail, and extensive experience with marketing automation software such as HubSpot, Marketo, Pardot, or similar platforms. You should be proficient in data analysis, campaign execution, and possess excellent communication skills, essential for a remote collaboration environment. This is an excellent opportunity for a motivated individual to contribute to a growing company from the comfort of their home office. We are committed to fostering a remote-first culture, providing the necessary tools and support for your success.
Key Responsibilities:
Key Responsibilities:
- Develop, implement, and manage automated marketing campaigns across various channels (email, social, web).
- Create and optimize lead nurturing workflows and customer journeys.
- Manage email list segmentation and database hygiene for optimal campaign performance.
- Conduct A/B testing on emails, landing pages, and workflows to improve engagement metrics.
- Analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and report on key findings.
- Collaborate with content creators to ensure marketing messages are compelling and aligned with automation strategies.
- Integrate marketing automation platform with other marketing and sales tools (e.g., CRM).
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Provide training and support to internal teams on marketing automation best practices.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience as a Marketing Automation Specialist or similar role, with a strong portfolio of successful campaigns.
- Hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Proficiency in HTML/CSS for email template customization is a plus.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously in a remote setting.
- Understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
This advertiser has chosen not to accept applicants from your region.
7
Remote Marketing Automation Specialist
40111 Bandung, West Java
IDR8000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for a talented and experienced Remote Marketing Automation Specialist to join their fully remote marketing team. This role is critical in driving engagement, nurturing leads, and optimizing marketing campaigns through the strategic use of marketing automation platforms. You will be responsible for designing, implementing, and managing automated workflows, email campaigns, and lead scoring models to enhance customer journey and conversion rates. The ideal candidate will have a strong understanding of marketing principles, a deep technical proficiency with leading marketing automation tools (e.g., HubSpot, Marketo, Pardot), and a data-driven approach to campaign optimization. You will work closely with the broader marketing team to align automation strategies with overall marketing objectives, including content creation, lead generation, and customer retention. Key responsibilities include segmenting customer databases, personalizing communication, A/B testing campaign elements, and analyzing campaign performance metrics to identify areas for improvement. You will also be tasked with integrating marketing automation platforms with other MarTech tools, such as CRM systems, to ensure seamless data flow and a unified view of the customer. This role requires excellent problem-solving skills, meticulous attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. Proactive communication and collaboration with team members across different time zones are essential. A passion for technology, marketing innovation, and continuous learning is highly valued. This is an exceptional opportunity to leverage your expertise in marketing automation to make a significant impact on our client's growth and customer engagement strategies, all from the comfort of your home office. You will be instrumental in scaling our marketing efforts and delivering personalized experiences to our audience.
Key Responsibilities:
Key Responsibilities:
- Design, build, and manage automated marketing workflows and campaigns.
- Develop and implement lead nurturing programs and lead scoring models.
- Create and execute targeted email marketing campaigns.
- Perform A/B testing on campaign elements to optimize performance.
- Analyze campaign data and provide insights for continuous improvement.
- Segment customer databases for personalized marketing communications.
- Integrate marketing automation platforms with CRM and other MarTech tools.
- Maintain data hygiene and ensure accuracy within the marketing automation system.
- Collaborate with content and design teams to create engaging campaign assets.
- Stay up-to-date with marketing automation best practices and emerging technologies.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Marketing Automation Specialist or similar role.
- In-depth knowledge and hands-on experience with major marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong understanding of CRM systems (e.g., Salesforce) and marketing analytics.
- Proficiency in HTML/CSS for email template customization is a plus.
- Excellent analytical skills and ability to interpret campaign data.
- Strong project management and organizational skills.
- Effective communication and collaboration skills for remote work.
- Detail-oriented with a commitment to data accuracy.
- Passion for digital marketing and continuous learning.
This advertiser has chosen not to accept applicants from your region.
8
Remote Marketing Automation Specialist
46111 Cirebon, West Java
IDR14000000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and motivated Remote Marketing Automation Specialist to drive engagement and nurture leads through sophisticated automated campaigns. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for designing, implementing, and optimizing marketing automation workflows across various channels, including email, social media, and in-app messaging. Your expertise will be crucial in leveraging our client's marketing technology stack to personalize customer journeys, improve conversion rates, and enhance customer retention. The ideal candidate possesses a deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), data segmentation, lead scoring, and A/B testing methodologies. You will collaborate closely with the marketing, sales, and product teams to ensure alignment with business goals and campaign objectives. This role requires a strong analytical mindset, meticulous attention to detail, and the ability to translate complex business requirements into efficient and effective automated processes. You will be instrumental in personalizing customer experiences at scale, contributing directly to the growth and success of our client's business. Join our dynamic, remote-first team and help us connect with our audience in more meaningful and impactful ways.
Responsibilities:
Responsibilities:
- Design, build, and maintain complex marketing automation workflows and campaigns (e.g., welcome series, lead nurturing, re-engagement).
- Develop and implement segmentation strategies based on customer data to deliver targeted and personalized content.
- Set up and manage lead scoring models to identify and prioritize high-quality leads for the sales team.
- Configure and manage A/B tests for email campaigns, landing pages, and automation workflows to optimize performance.
- Integrate marketing automation platforms with other relevant systems (e.g., CRM, website analytics).
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for improvement.
- Collaborate with content creators and designers to ensure compelling and on-brand assets are utilized within automation flows.
- Troubleshoot and resolve issues related to marketing automation platform functionality and campaign execution.
- Stay current with industry best practices and emerging trends in marketing automation and digital marketing.
- Ensure data hygiene and compliance with relevant privacy regulations (e.g., GDPR).
- Proven experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
- Strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance.
- Experience with segmentation, personalization, and lead scoring strategies.
- Proficiency in A/B testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote environment.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
- Basic understanding of HTML/CSS for email template customization is a plus.
This advertiser has chosen not to accept applicants from your region.
9