5,476 Marketing Campaign jobs in Indonesia

Job Description

• Plan, execute, and monitor marketing campaigns for ShopeePay across online and offline channels.
• Coordinate with cross-functional teams (Product, Ops, Business Development, Creative) to deliver effective campaign execution.
• Ensure campaigns align with brand positioning, target audience needs, and business objectives.
• Support big thematic campaigns, tactical promotions, and merchant partnerships.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of relevant experience in marketing campaign management, preferably in fintech, e-wallet, or fast-paced digital companies.
• Strong project management and coordination skills with attention to detail.
• Excellent communication and interpersonal skills for working with cross-functional teams.
• Proficiency in Google Workspace.
• Proactive, can-do attitude with strong ownership and accountability.
• Ability to thrive in a fast-moving, dynamic environment and manage multiple priorities.
• Creativity and problem-solving mindset to bring fresh ideas into campaigns.

Own brand strategy and go-to-market for Indonesia from narrative/positioning and visual identity to 360° campaigns and retail partnerships driving awareness, engagement, and sales.

Our brand: Vherkudara, CoolUncle, & Sollune Eyewear

RESPONSIBILITIES

• Strategy & Identity: Build specific brand strategy, craft narrative, positioning, and visual identity aligned with brand guidelines.
• Research & Insights: Deep-dive the Indonesian fashion market, consumer prefs, trends, competitors; size gaps, segments, and opportunities. track shifts to adapt.
• Retail & Distribution (Consignment): Secure online/offline partners; negotiate terms & shelf space; plan retail programs/promos to boost sell-through and visibility.
• Campaigns: Develop integrated campaigns (social, influencers, content, experiential); brief and co-create assets with creative teams.
• Measurement: Monitor brand, engagement, and sales KPIs; report insights; optimize based on data.
• Cross-Functional: Sync with product, design, and ops; feed market/consumer input into product roadmaps.

REQUIREMENTS

• 4-6 years in brand marketing & retail ops (premium brands).
• Strong grasp of Indonesia's market landscape, consumer behavior, and trends.
• Proven retail partnership, collaboration & distribution experience.
• Strategy-to-execution ownership; solid research, competitive, and consumer insight skills.
• Excellent communication, negotiation, and relationship building.
• Analytical, data-informed; creative, detail-oriented; passion for design & aesthetics.

Available to WFO in Yogyakarta

Job Type: Full-time

Merancang, menjalankan, dan mengevaluasi campaign marketing secara terstruktur untuk mendukung pencapaian tujuan bisnis, brand awareness, dan pertumbuhan pasar untuk holding (terdapat beberapa brand).

Tugas dan Tanggung Jawab:

1. Merancang strategi campaign marketing berdasarkan data dan tujuan perusahaan.
2. Menyusun rencana campaign (brief, messaging, target audience, channel, timeline).
3. Melakukan segmentasi pasar dan riset perilaku konsumen untuk menetapkan positioning.
4. Mengelola dan memonitor pelaksanaan campaign digital (paid ads, email marketing, SEO/SEM, dll.).
5. Menganalisis hasil campaign (engagement, conversion rate, ROI) dan membuat laporan berkala.
6. Mengembangkan sistem A/B testing dan validasi efektivitas pesan/konten.
7. Berkoordinasi dengan tim creative dan produk untuk kelengkapan materi promosi.
8. Memberikan rekomendasi berdasarkan evaluasi campaign sebelumnya untuk iterasi selanjutnya.

Kualifikasi:

• Pengalaman minimal 2 tahun di Marketing
• S1 Marketing, Statistik, Komunikasi, Bisnis, atau bidang relevan.
• Pengalaman dalam pengelolaan campaign online dan offline atau perencanaan pemasaran.
• Mampu berpikir analitis, strategis, dan berorientasi pada data.
• Kuat dalam perencanaan, time management, dan pelaporan.

• Mahir menggunakan tools: Google Analytics, Meta Business Suite, CRM/email marketing platforms, Excel adalah nilai tambah.

• LAMARAN DITERIMA SEBELUM 10 OKTOBER 2025

Key Responsibilities & Role Scope:

1. Campaign Strategy & Planning

2. Develop annual and seasonal campaign calendars aligned with retail launch timelines.

3. Localize regional/global thematic assets (TVC, KV, IP collaborations) to fit Indonesian culture and consumer insight.
4. Identify hero products (stationery, lifestyle accessories, blind boxes) to feature in key campaigns.

5. Work with merchandising to synchronize product and promotions with campaigns.

6. Creative & Content Development

7. Brief and manage internal for digital content/asset development and in-store marketing assets.

8. Ensure consistency across all touchpoints—social media, store, packaging, events.

9. Create content strategies for external influencer/KOL, UGC from consumers/community that resonate with audience.

10. Media & Channel Activation

11. Build media mix plans (digital-led with KOL, paid social, retail media, PR events) to maximize awareness and visits.

12. Oversee store opening campaigns including partnerships, community events, and launch promos.

Key Performance Indicators:

1.   Campaign Delivery:

• Execute all planned campaigns on time, on brand, and on budget.

2.   Brand Awareness & Engagement:

• Establish social media channel (IG and TikTok) and grow follower and engagement
• Achieve PR coverage in lifestyle and family media outlets.

3.   Retail Performance:

• Achieve store visit target as per defined

4.   Operational Excellence:

• Deliver timely and accurate performance reports for all campaigns.

Own brand strategy and go-to-market for Indonesia from narrative/positioning and visual identity to 360° campaigns and retail partnerships driving awareness, engagement, and sales.

RESPONSIBILITY

WHAT YOU'LL DO

• Strategy & Identity: Build specific brand strategy, craft narrative, positioning, and visual identity aligned with brand guidelines.
• Research & Insights: Deep-dive the Indonesian fashion market, consumer prefs, trends, competitors; size gaps, segments, and opportunities. track shifts to adapt.
• Retail & Distribution (Consignment): Secure online/offline partners; negotiate terms & shelf space; plan retail programs/promos to boost sell-through and visibility.
• Campaigns: Develop integrated campaigns (social, influencers, content, experiential); brief and co-create assets with creative teams.
• Measurement: Monitor brand, engagement, and sales KPIs; report insights; optimize based on data.
• Cross-Functional: Sync with product, design, and ops; feed market/consumer input into product roadmaps.

REQUIREMENTS

• 4-6 years in brand marketing & retail ops (premium brands).
• Strong grasp of Indonesia's market landscape, consumer behavior, and trends.
• Proven retail partnership, collaboration & distribution experience.
• Strategy-to-execution ownership; solid research, competitive, and consumer insight skills.
• Excellent communication, negotiation, and relationship building.
• Analytical, data-informed; creative, detail-oriented; passion for design & aesthetics.

Available to WFO in Yogyakarta

Currently, we are looking for a Marketing Campaign 360 to support centralized BP Marketing team in executing 360 marketing campaigns for Travelers projects. This is for our big client in the software development industry

Location: South Jakarta / Bali

Industry: Software Development

Employment Type: contract-based (extendable)

Work Type: Onsite

Job Description

1. Campaign Coordination - Assist in building GTM for traveler campaigns, Documentation & Reporting - Post-mortem report for every major campaign
2. Campaign Execution - Assist in ensuring the strategy is translated into all marketing channels, supporting in coordinating with Partnership team , own channel media execution, social media & influencer activation

Qualifications:

1. 2+ years of experience in marketing, events, or a related field
2. Proven track record of successful marketing campaign execution and project management
3. Strong understanding of ID market, consumer behavior, and industry trends especially travellers/ tourism
4. Flexibility, adaptability, and willingness to learn
5. Ability to multi-task, prioritize, and manage time effectively
6. Able to work independently

We/re currently hiring for a Marketing Campaign Specialist for our client, a leading super-app company in Southeast Asia, who is expanding their digital payments business. Their payment ecosystem covers e-wallet, pay-later, savings, and banking partnerships, serving millions of users with seamless, secure, and rewarding financial solutions.

This role will support the Payments Marketing Team in executing both offline and online marketing initiatives. This role is highly execution-driven, requiring strong coordination, attention to detail, and the ability to deliver campaigns end-to-end across multiple channels.

This role will be arranged in 6 months contract, subject to extension

Responsibilities:

• Execute offline & online marketing campaigns end-to-end, ensuring timely and accurate delivery.
• Manage in-app, OMC, and social briefs for the campaigns, including creative, social, and digital assets.
• Liaise with internal stakeholders (Growth, KAM, Creative, Data, etc.) and external partners agencies to align on deliverables.
• Coordinate production of campaign materials (banners, social posts, OOH, in-app placements, etc.).
• Track campaign performance and ensure proper reporting of deliverables.
• Support ad-hoc marketing initiatives as required.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years of relevant experience in marketing, campaign management, or digital marketing.
• Strong project management and coordination skills, able to handle multiple campaigns simultaneously.
• Familiarity with digital marketing channels (in-app, social media, OOH, etc.).
• Detail-oriented, comfortable with data & numbers, and proactive.
• Excellent communication skills in both Bahasa Indonesia and English.
• Experience in fintech, e-wallet, or fast-paced consumer tech industry is a plus.

• Plan, develop, and implement comprehensive marketing campaigns.
• Define campaign objectives, strategies, and target audiences.
• Create engaging and persuasive marketing content and collateral.
• Manage campaign budgets and ensure optimal resource allocation.
• Coordinate with internal teams (creative, sales) and external agencies.
• Oversee campaign execution across various channels (digital, print, events).
• Monitor campaign performance, track KPIs, and analyze results.
• Provide regular reports on campaign effectiveness and ROI.
• Identify opportunities for campaign optimization and improvement.
• Ensure brand consistency across all marketing materials.

• Proven experience as a Marketing Campaign Manager or similar role.
• Demonstrated success in planning and executing marketing campaigns.
• Strong understanding of marketing principles and channels.
• Excellent project management and organizational skills.
• Proficiency in marketing analytics and reporting.
• Strong communication, interpersonal, and negotiation skills.
• Ability to work collaboratively in a team environment.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Creative thinking and problem-solving abilities.
• Experience in managing multiple campaigns simultaneously.

• Plan and execute integrated marketing campaigns across digital and traditional channels.
• Develop campaign messaging, creatives, and content in collaboration with design and content teams.
• Manage campaign budgets, ensuring efficient allocation of resources and tracking ROI.
• Utilize marketing automation tools to nurture leads and manage email marketing efforts.
• Analyze campaign performance data, providing insights and recommendations for optimization.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with sales teams to ensure alignment and effective lead follow-up.
• Manage social media advertising and content distribution.
• Stay up-to-date with the latest marketing trends and technologies.
• Prepare regular campaign performance reports for stakeholders.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in marketing campaign management.
• Proven experience with digital marketing channels (SEO, SEM, social media, email marketing).
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent copywriting and communication skills.
• Experience with content creation and creative development.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong collaboration and teamwork skills.
• Experience in the (mention relevant industry, e.g., SaaS, consumer goods) sector is a plus.