505 Marketing Performance jobs in Indonesia

Company Description

We are seeking a growth & performance marketing leader for our
Superalink
Product to develop and execute marketing strategies based on provided data analysis, report templates, and design assets. This role will focus on hands-on Google Ads platform management, campaign optimization, and the creation and implementation of social media channel marketing plans, collaborating closely with our Data Analysis and Design teams to drive company growth.

Role Description

• In-depth analysis of data and report templates provided by the IT and Growth Hacking Data Analysis teams to formulate actionable weekly marketing plans.
• Creation of Google Ads platform operation and campaign optimization strategies, as well as social media channel marketing execution plans, based on data insights.
• Effective utilization of banner designs and other visual assets provided by the Design team to construct compelling marketing campaigns and content.
• Setting up, managing, and optimizing Google Ads campaigns based on analyzed data, including continuous A/B testing to enhance efficiency.
• Applying a strong understanding of various Google Ads campaign types (Search, Display, Video, etc.) to execute campaigns aligned with target goals.
• Daily monitoring of Google Ads channel performance, identifying data-driven issues, and implementing improvement strategies.
• Developing marketing objectives, target audiences, content strategies, and operational plans tailored to each social media channel (Facebook, Instagram, YouTube, etc.) based on data analysis.
• Planning and publishing engaging content according to the established plan, and actively engaging with the audience on each channel to enhance engagement.
• Analyzing social media channel performance and implementing data-driven improvements.
• Proposing creative Growth Hacking campaign and event ideas aimed at achieving growth targets (customer acquisition, activation, conversion, retention) based on data analysis and market trends.
• Developing proposed ideas into detailed execution plans and collaborating with relevant departments for successful implementation.
• Analyzing the performance of executed campaigns and events using data, identifying success and failure factors to inform future activities.
• Providing clear and structured weekly/monthly reports on Google Ads performance and social media channel marketing activities.
• Effectively communicating data analysis findings and marketing performance to internal and external stakeholders.
• Proactively suggesting new ideas and improvements, fostering collaboration with team members to maximize synergy.

Qualifications

• Ability to understand and analyze provided data to inform marketing execution plans and decision-making.
• Proven experience in operating the Google Ads platform, including campaign goal setting, budget management, targeting, ad creative management, performance analysis, and optimization.
• Understanding and experience managing key social media channels (Facebook, Instagram, YouTube, etc.), including content planning and publishing, and audience management.
• Ability to develop comprehensive marketing execution plans with clear objectives, strategies, action items, and timelines based on analysis.
• Experience in ideating and executing effective marketing campaigns and events based on data analysis and market trends.
• Experienced working at travel companies such as Traveloka, , and global platform companies targeting the US and global markets.
• Ability to clearly report marketing activity progress and results, and effectively communicate and collaborate with team members.
• Proactive approach to work utilizing provided information and resources, with a strong desire to learn new marketing trends and platforms.

Preferred Qualifications:

• Experience executing Growth Hacking campaigns.
• Familiarity with various marketing tools.
• Experience in e-commerce or related industry marketing.
• Understanding of data visualization.

Collaboration Style:

• Utilizing analysis data and report templates provided by the IT and Growth Hacking Data Analysis teams.
• Leveraging design resources provided by the Design team for marketing campaigns and content.
• Sharing weekly marketing execution plans and performance, and collaboratively defining improvement directions based on data discussions.
• Participating in regular meetings for idea sharing and feedback exchange, fostering a collaborative environment built on mutual respect and trust.

Mengelola, mengeksekusi, dan mengoptimalkan aktivitas marketing berbasis data untuk meningkatkan performa Kamar Gadget Care, serta menjadi support strategis bagi tim Marketing.

Requirements :

• Mampu membaca dan menganalisis data dari berbagai sumber untuk menemukan pola dan insight yang relevan dalam meningkatkan performa bisnis.
• Memahami konsep dan strategi marketing yang berorientasi pada hasil, baik melalui kanal digital maupun aktivitas offline.
• Menguasai penggunaan tools digital seperti Meta Ads, Google Ads, TikTok Ads, Google Analytics, dan sistem tracking campaign offline.
• Mampu mengolah data dari berbagai channel (online maupun offline) menjadi laporan performa yang jelas dan terstruktur, serta menggunakan insight tersebut untuk mengambil keputusan cepat dan mencari solusi bila campaign tidak mencapai target.
• Memiliki kemampuan menciptakan ide-ide segar dalam merancang dan mengoptimalkan campaign.
• Mampu berkomunikasi efektif dengan berbagai tim lintas fungsi, serta menyampaikan hasil campaign dalam bahasa yang mudah dipahami.

• Develop, monitor, and optimize digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to maximize ROI.
• Analyze marketing performance data, create dashboards, and provide insights for continuous improvement.
• Manage digital budgets efficiently to achieve business goals (sales, leads, awareness).
• Collaborate with brand, content, and e-commerce teams to ensure alignment of campaigns with business objectives.
• Conduct A/B testing, track customer journey, and improve conversion rates.
• Stay updated with digital marketing trends, tools, and competitor activities.
• Provide monthly performance reports and actionable recommendations to management.

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 5 years of experience in digital/performance marketing (preferably in beauty, skincare, or FMCG).
• Strong analytical skills with proven track record in campaign optimization and performance growth.
• Proficient in tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, and other digital platforms.
• Experience managing large advertising budgets and achieving ROI-driven results.
• Strong communication and collaboration skills to work across multiple teams.
• Data-driven mindset, detail-oriented, and ability to translate numbers into strategy.
• Up-to-date with performance marketing trends and consumer behavior.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize all digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to maximize ROI.
• Oversee SEO strategy and execution to improve organic search rankings and drive website traffic.
• Lead social media marketing efforts, including content creation, community management, and paid social campaigns.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Manage content marketing initiatives, including blog posts, articles, videos, and infographics.
• Analyze marketing campaign performance, identify trends, and provide actionable insights to optimize future efforts.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track KPIs, measure campaign effectiveness, and generate reports.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.
• Lead and mentor a team of digital marketing specialists.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive significant business results.
• Extensive experience with SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing analytics tools, marketing automation platforms, and CRM systems.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, remote-first, and dynamic work environment.
• Experience in A/B testing and data-driven decision-making is essential.

• Plan, execute, and optimize paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively to achieve defined KPIs, including CPL, CPA, ROAS, and customer acquisition costs.
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign performance.
• Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and other reporting dashboards to identify trends, insights, and optimization opportunities.
• Implement A/B testing strategies for ad copy, landing pages, and targeting to enhance conversion rates.
• Collaborate with the content and creative teams to develop compelling ad assets and landing page content.
• Stay up-to-date with the latest digital marketing trends, platform updates, and best practices in performance marketing.
• Monitor competitor activities and market trends to identify new growth opportunities.
• Generate regular performance reports and present findings and recommendations to stakeholders.
• Assist in the development of overall digital marketing strategy and long-term growth plans.
• Ensure all digital marketing efforts are aligned with brand guidelines and marketing objectives.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
• Proven track record of successfully managing and optimizing paid advertising campaigns with measurable results.
• Proficiency with major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
• Excellent understanding of SEO, SEM, PPC, and conversion rate optimization (CRO) principles.
• Creative thinking and problem-solving abilities.
• Strong written and verbal communication skills.
• Ability to work independently in a remote setting and manage multiple projects simultaneously.
• Detail-oriented and organized with a proactive approach.

• Develop and execute performance marketing strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.
• Plan, set up, and manage paid advertising campaigns, including audience targeting, budget allocation, and bid optimization.
• Conduct keyword research, ad copy creation, and landing page analysis to improve campaign performance.
• Monitor campaign performance daily, analyzing data and generating insights to identify opportunities for improvement.
• Optimize campaigns for key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Collaborate with the content and creative teams to develop compelling ad copy and visual assets.
• Prepare regular performance reports for clients, highlighting campaign results, key learnings, and strategic recommendations.
• Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
• Manage client relationships, providing regular updates and addressing their marketing needs.
• Assist in the development of overall digital marketing strategies for clients.

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 3 years of hands-on experience in performance marketing and digital advertising campaign management.
• Proven experience with major advertising platforms (Google Ads, Meta Ads Manager, etc.).
• Strong understanding of SEM, SEO principles, and social media marketing.
• Proficiency in using digital analytics tools (e.g., Google Analytics) to track and analyze campaign performance.
• Excellent analytical, quantitative, and problem-solving skills.
• Creative thinking and the ability to develop engaging ad copy and concepts.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
• A proactive attitude and a passion for digital marketing and achieving measurable results.

• Developing and executing comprehensive digital marketing strategies, with a primary focus on paid search (PPC), paid social, display advertising, and affiliate marketing.
• Managing and optimizing advertising budgets across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Conducting keyword research, audience segmentation, and campaign targeting to maximize ROI.
• Monitoring campaign performance, analyzing key metrics (e.g., CPA, ROAS, CTR, Conversion Rate), and generating insightful reports.
• Implementing A/B testing and other optimization techniques to improve campaign effectiveness.
• Collaborating with content creators, designers, and web developers to ensure cohesive campaign messaging and landing page optimization.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Identifying new growth opportunities and channels for digital marketing initiatives.
• Managing relationships with third-party advertising platforms and agencies.
• Contributing to the overall marketing strategy and providing data-backed recommendations.
• Ensuring all digital marketing activities align with brand guidelines and business goals.
• Utilizing marketing automation tools for campaign execution and lead nurturing.

• Develop and execute paid digital marketing campaigns (PPC, social media ads, display advertising).
• Manage campaign budgets and optimize ad spend for maximum ROI.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics).
• Conduct A/B testing and other optimization strategies to improve conversion rates.
• Identify target audiences and tailor campaign messaging accordingly.
• Collaborate with content and design teams to create compelling ad creatives and landing pages.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Research keywords and industry trends to inform campaign strategies.
• Generate regular performance reports for stakeholders, providing insights and recommendations.
• Contribute to the overall digital marketing strategy and growth initiatives.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
• Proven experience managing successful PPC campaigns (Google Ads, Facebook Ads).
• Proficiency in Google Analytics and other relevant analytics platforms.
• Strong understanding of SEO principles and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills.
• Effective written and verbal communication skills, with experience collaborating in a remote environment.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Experience with marketing automation tools is a plus.