7,240 Marketing Specialist jobs in Indonesia

About Rekket

Rekket is a growing local brand dedicated to serving the thriving racket sports community in Indonesia. Through
Rekket Goods
, we provide high-quality sports equipment and consumables, while
Rekket Space
serves as both a venue and a brand landmark — a place to connect, compete, and celebrate the sport

We're on a mission to build a brand that's not just functional, but
aspirational
— blending culture, sport, and storytelling into every interaction with our community.

About the Role

As our
Brand Marketing Specialist
, you will be the
guardian of our brand voice and experience
. You'll drive how Rekket shows up across content, campaigns, and community — ensuring alignment, consistency, and creativity. You'll work cross-functionally with designers, photographers, community builders, and sales to craft brand moments that resonate with both casual players and passionate athletes.

Responsibilities

• Campaign Ideation & Execution
  : Plan and execute brand campaigns that elevate Rekket's positioning, seasonal relevance, and community engagement.
• Social Media Management
  : Oversee daily content posting, write captions, manage calendars, and collaborate with content creators and visual teams.
• Community Partnership Support
  : Work closely with the KOL & Community team to ensure brand consistency across seeding and offline efforts.
• Content Alignment
  : Act as the central hub between creative, photography, and content teams to ensure alignment across all assets.
• Brand Voice & Consistency
  : Maintain a clear and consistent tone, look, and feel across all external communications.
• Internal Coordination
  : collaborate with designers, photographers, and interns with clarity and follow-through.
• Campaign Retrospectives
  : Measure impact of campaigns and iterate based on performance and team feedback.

Requirements

• 2–4 years of experience in marketing, preferably in consumer goods, fashion, lifestyle, or sports
• A sharp eye for branding, storytelling, and audience engagement
• Strong understanding of Instagram, TikTok, and community-driven platforms
• Experience managing content calendars and executing campaigns
• Ability to write clear, engaging, and brand-aligned captions or taglines
• Comfortable working cross-functionally with designers, content producers, and community leads
• Highly organized, self-directed, and comfortable in a fast-moving environment
• Passion or curiosity for racket sports is a strong plus

Realco was founded with a clear purpose: to create meaningful, effective, and trusted products that support the everyday health and wellness of modern families.

From nutrition to beauty, every Realco brand—Realfood, Awal Mula, and Himewa—is rooted in innovation, local wisdom, and a deep understanding of what families truly need. We combine nature and technology to deliver modern wellness solutions that are accessible, trustworthy, and aligned with a healthy lifestyle.

Role Description

This is a full-time on-site role located in Jakarta for a Brand Marketing Specialist (Health & Wellness Brand), with following details:

• Assist in developing and executing brand marketing strategies and campaigns across digital, social media, and offline channels.
• Manage brand communications to ensure consistency in tone, visual identity, and messaging.
• Conduct market research and competitor analysis to identify opportunities for brand growth.
• Collaborate with internal teams (creative, digital marketing, product development, sales) to align campaigns with business objectives.
• Support content creation strategy for campaigns, product launches, events, and promotional activities.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Manage relationships with external partners, vendors, and agencies as needed.
• Stay updated on industry trends, consumer behavior, and emerging marketing tools.

Qualifications

• Minimum 2 years of experience in Brand Marketing, ideally in Health & Wellness Focused brands.
• Strong understanding of marketing principles, digital platforms, and consumer behavior.
• Creative thinker with a keen eye for detail and brand consistency.
• Excellent communication skills and high initiative.
• Able to work independently and in a team.
• Willing to work form office (WFO) in Meruya, West Jakarta.

Brand Marketing Specialist

Hybrid | Full-time | Paid

Company Description

Safira Maharani Decoration is a premium wedding and event decoration company based in Jakarta. We specialize in elegant traditional Indonesian themes blended with modern refinement, providing services for wedding decoration, event decoration, floral installations, and more. Our dedicated team ensures that each event is uniquely tailored to reflect the individual style and vision of our clients.

Key Responsibilities

• Brand Strategy & Positioning

-
Develop branding strategies to strengthen Safira Maharani's premium image.

-
Collaborate with our graphic designer to define the brand's
tone of voice, visual identity, and storytelling
to ensure consistency, modernity, and relevance

• Digital marketing & Social Media

-
Manage content for Instagram, TikTok, and Facebook with a clear and effective strategy.

-
Optimize
engagement, reach, and organic follower growth.

-
Execute paid digital advertising campaigns (
Instagram/Facebook Ads
).

• Campaign & Event Marketing

-
Plan and manage promotional strategies for both
offline and online
campaigns.

-Collaborate with the internal team to support event marketing initiatives.

• Analytics & Performance

-
Monitor
social media insights and campaign results
, and prepare actionable monthly reports.

-
Conduct trend and competitor analysis in the
wedding decoration industry
to identify differentiation opportunities.

-
Benchmark social media performance against competitors and develop relevant strategies for improvement.

Qualifications

• Skills and experience in Branding/Digital Marketing
• Experience in social media content creation, creative and up-to-date with social media trends (such as on TikTok and IG Reels)
• Strong analytical and research abilities to understand market trends and audience preferences
• Familiar with digital marketing tools, such as Meta Ads Manager, Canva, etc.
• Excellent communication and interpersonal skills
• Detail-oriented and able to deliver consistent, daily output.
• Bachelor's degree in Marketing, Business, or related field is a plus
• Previous experience in the wedding or event industry is a plus
• Open to fresh grads

Responsibilities :

• Help in managing and ensuring the smooth running of marketing activities within Food Processing business unit by developing product marketing strategies and plans, distribution, customer management and complaint handling. This includes ensuring customer rights and obligations are met in accordance with company standards and capabilities.
• Conduct market surveys, carry out various promotional and branding activities (both online and offline) and build, also maintain positive customer relationships that support the achievement of company targets.

Job Requirements:

• Educational Background min. Bachelor's Degree in Management, Business or related field.
• Min. 5 year(s) of working experience as Marketing/Business Development/Brand Manager (FMCG/Retail/Food Processing Industry is preferred)
• Required skills : Brand Marketing, Marketing Research & Analysis, Customer Service & CRM, Customer Service Management, Complaint Handling, etc.

Company Description:

Hebe Beauty Indonesia is a company engaged in beauty industry. This company was first launched and debuted in the Indonesian market in mid-2018. Upholding the philosophy of beauty and then combining the sophistication of science and technology with the goodness of nature to produce products that are more than just temporary solutions, but guarantee with quality that can last longer.

Role Description:

This is a full-time role for a Brand Marketing Specialist located on-site in North Jakarta, Indonesia. The Brand Marketing Specialist will be responsible for developing and executing brand marketing and management strategies, creating and implementing marketing plans, and ensuring consistent branding across all channels. Day-to-day tasks include conducting market research, coordinating with cross-functional teams, monitoring brand performance, and managing branding activities.

What would you do:

• Plan and execute brand marketing campaigns, including online and offline promotions.

• Conduct beauty market and competitor analysis to develop effective marketing strategies and campaigns.

• Manage brand content strategy and implementation on social media and e-commerce platforms.

• Coordinate new product launches and major promotional campaigns to increase brand awareness and conversion.

• Collaborate with cross-functional teams (Product, Sales, E-commerce, KOL) to ensure successful execution of marketing projects.

• Track and analyze marketing performance data to evaluate campaign effectiveness and provide optimization insights.

Who we are looking for:

• Bachelor's degree or above in Marketing, International Business, Brand Management, or related fields.

• 1-3 years of experience in the beauty or FMCG industry.

• Strong familiarity with beauty products and market trends, with the ability to analyze product USPs and consumer insights.

• Proven experience in successful marketing projects, capable of independently planning and executing campaigns.

• Proficient in English for daily work and international communication.

• Knowledge of the Indonesian and Korean beauty markets and consumer preferences.

• Strong data analysis, cross-functional collaboration, and project management skills.

• Experience with social media or e-commerce promotion is a plus.

*only shortlisted candidates will be contacted.

Thank you

ROLE & RESPONSIBILITY

1. Integrated Marketing Communication & Demand Generation

• Plan and execute campaigns across digital, social media, PR, and offline channels to build awareness and generate qualified leads.
• Create compelling content (ads, social posts, PR, product collateral, EDM) aligned with brand identity.
• Track and optimize campaign performance to drive conversion and sales growth.

2. Brand Activation & Partnerships

• Deliver on-ground activations, events, and consumer experiences that strengthen brand presence.
• Build and manage strategic brand partnerships to expand reach and create co-marketing opportunities.
• Ensure activations and partnerships connect with commercial objectives (sell-out, engagement, retention).

3. Agency & Partner Collaboration

• Lead coordination with creative, media, PR, and event agencies.
• Provide clear briefs, oversee execution, and ensure deliverables meet brand standards and KPIs.
• Manage budgets, contracts, and performance reviews to maximize efficiency and impact.

REQUIREMENTS

1. Education & Background

• Bachelor's degree in Marketing, Business, Communication, or related field.
• 2-3 years of hands-on experience in marketing communication, digital marketing, or demand generation.
• Preferably with experience in home appliances, electronic, tech industry or creative agency.

2. Core Skills & Competencies

• Strong understanding of 
  integrated marketing campaigns

(digital, social media, PR, events).
- Proven track record in 
demand generation

: lead acquisition, funnel management, and conversion.
- Knowledge of 
content creation

(copywriting, briefing creatives, managing assets).
- Event & activation experience (planning, execution, and ROI measurement).
- Ability to collaborate with 
agencies, vendors, and cross-functional teams

.
- Strong project management, multitasking, and organizational skills.
- English speaking capability

3. Personal Attributes

• Results-driven with a commercial mindset.
• Creative thinker who can translate ideas into executable campaigns.
• Analytical, detail-oriented, and proactive problem solver.
• Good communication and presentation skills (both written and verbal).
• Adaptable and able to work in a fast-paced, dynamic environment.

• Developing and implementing integrated marketing campaigns across various channels, including digital, social media, PR, and point-of-sale.
• Conducting market research and competitor analysis to identify opportunities and trends.
• Managing brand messaging, positioning, and visual identity to ensure consistency.
• Collaborating with product development teams to launch new products and promotions.
• Overseeing content creation for marketing materials, advertisements, and social media platforms.
• Measuring and reporting on the performance of marketing campaigns using key metrics.
• Managing marketing budgets and ensuring cost-effective execution of strategies.
• Building and maintaining relationships with external agencies and partners.
• Analyzing consumer feedback and market data to inform marketing strategies.

• Develop and implement comprehensive marketing plans and campaigns for assigned FMCG brands.
• Conduct market research and consumer insights analysis to identify new opportunities and understand target audiences.
• Create engaging marketing collateral, including digital content, social media posts, and promotional materials.
• Manage and execute digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.
• Collaborate with internal teams (sales, product development) and external agencies to ensure campaign success.
• Monitor and analyze campaign performance, providing regular reports and recommendations for optimization.
• Manage brand budgets and ensure efficient allocation of marketing resources.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies.
• Build and maintain strong relationships with media, influencers, and key stakeholders.
• Contribute to brand strategy development and long-term brand growth.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in brand marketing, preferably within the FMCG sector.
• Proven track record of successfully developing and executing marketing campaigns.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Proficiency in market research methodologies and consumer behavior analysis.
• Ability to manage multiple projects and deadlines effectively.
• Experience with social media management platforms and content creation.
• Creative thinking and a passion for building strong brands.
• Ability to work collaboratively in a hybrid environment.

• Develop and implement comprehensive brand strategies to drive awareness, engagement, and sales for assigned product lines within the FMCG market.
• Conduct market research and competitor analysis to identify emerging trends, consumer insights, and opportunities for brand differentiation.
• Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging and execution across all touchpoints.
• Plan and manage integrated marketing campaigns, including digital marketing (social media, email, SEO/SEM), traditional advertising, public relations, and in-store promotions.
• Oversee the creation of marketing collateral, advertising materials, and digital content, ensuring brand consistency and adherence to brand guidelines.
• Manage the marketing budget, track campaign performance, and provide regular reports on ROI and key performance indicators (KPIs).
• Monitor brand performance in the market, analyze sales data, and gather consumer feedback to optimize marketing strategies.
• Identify and engage with key influencers and brand advocates to amplify brand reach and credibility.
• Stay abreast of industry best practices and emerging marketing technologies to continuously improve campaign effectiveness.
• Contribute to product innovation by providing market insights and consumer perspectives to the product development team.
• Organize and participate in trade shows, product launches, and other marketing events to represent the brand.
• Ensure all marketing activities comply with relevant industry regulations and company policies.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience in brand management or marketing within the FMCG industry.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Proficiency in project management and budget management.
• Ability to work collaboratively in a fast-paced team environment.
• Creativity and a keen eye for detail.
• Familiarity with the Indonesian FMCG market is highly desirable.