218 Merchandising Specialist jobs in Indonesia

• Develop and execute visual merchandising plans and strategies.
• Create compelling in-store displays and product arrangements.
• Ensure brand consistency and aesthetic appeal across all retail outlets.
• Plan store layouts and optimize product placement for maximum sales impact.
• Collaborate with store managers and marketing teams on visual presentation.
• Stay updated on retail trends, competitor activities, and consumer behavior.
• Manage inventory of visual merchandising props and materials.
• Train store staff on visual merchandising standards and best practices.

• Bachelor's degree in Marketing, Design, Business, or a related field.
• Proven experience in retail merchandising, visual display, or a similar role.
• Strong understanding of visual merchandising principles and techniques.
• Excellent creative eye, aesthetic sense, and attention to detail.
• Proficiency in design software is a plus.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of retail operations and consumer psychology.

Responsible for planning, designing, and implementing attractive visual displays and layouts across all retail outlets to enhance product visibility, attract customers, and drive sales. This role involves collaborating with marketing and store teams to ensure brand consistency and optimize the customer shopping experience through creative and impactful merchandising. Last but not least, this role is responsible for the In-Store Experience to create a welcoming, engaging, and memorable atmosphere within the store.

Job Descriptions:

1. Visual Display Planning and Execution: Design, develop, and implement creative and eye-catching visual displays for store windows, shelves, and promotional areas to maximize product visibility and appeal. Ensure all visual merchandising aligns with the company's brand guidelines, marketing campaigns, and product launches to create a unified and attractive in-store experience.
2. Customer Experience Enhancement: Work closely with store management and marketing teams to implement experiential initiatives that improve customer satisfaction and encourage repeat visits. Develop and maintain the store's ambience by managing music playlists, lighting settings, scents, and other sensory elements to create a cohesive and pleasant environment for customers.
3. Store Layout Optimization: Collaborate with store managers and operations teams to optimize the layout and flow of the store for improved customer navigation and highlight key product areas.
4. Market Analysis: Conduct regular market research and competitor analysis to stay updated on trends and best practices in visual merchandising, incorporating relevant insights into display designs.
5. Training, Support & Display Maintenance: Provide guidance and training to store staff on maintaining visual standards, merchandising techniques, and display upkeep, ensuring ongoing visual appeal. Coordinate with inventory and sales teams to ensure adequate product availability for displays and timely refresh or replacement of merchandise as needed.
6. Performance Measurement: Monitor and assess the impact of visual merchandising efforts on customer engagement and sales, recommending improvements based on data and feedback.

Requirements:

1. Bachelor's degree in Architecture, Marketing, Visual Merchandising, Fashion Merchandising, Design, or a related field is preferred.
2. Proven experience (2+ years) in visual merchandising or retail display roles, preferably within the retail, fashion, or consumer goods sectors.
3. Strong eye for aesthetics, color, and detail with creativity in designing attractive and effective merchandise displays.
4. Strong understanding of how sensory elements (music, lighting, scent, and overall atmosphere) influence customer behavior and experience.
5. Capability to handle physical activities such as setting up displays, moving merchandise, and standing for extended periods.
6. Acute attention to detail to ensure displays are flawless and consistently maintained.
7. Excellent verbal and written communication skills, with the ability to collaborate effectively across store operations, marketing, and external vendors.

Kualifikasi :

• Pendidikan minimal S1- diutamakan jurusan Desain, Marketing, Manajemen Retail atau relevant
• Memiliki pengalaman 2–5 tahun di bidang visual merchandising, display management, atau retail analytics.
• Mampu menganalisis data penjualan, traffic store, dan konversi
• Keterampilan desain dasar (Photoshop, Illustrator, 3D, SketchUp atau aplikasi visual)
• Kemampuan komunikasi & presentasi yang baik
• Teliti, kreatif, dan mampu bekerja dengan banyak stakeholder

Deskripsi Pekerjaan :

Analisis Display & Eksposur Produk

• Melakukan analisis performa display berdasarkan data penjualan dan traffic pelanggan, mengukur kontribusi display terhadap pencapaian sales dan margin, serta menyusun rekomendasi perbaikan berbasis data seperti heatmap dan konversi.

Standarisasi & Panduan Display

• Menyusun dan memperbarui guideline visual merchandising yang mencakup layout, tema, signage, dan zonasi produk, memastikan implementasi standar di seluruh outlet, serta menyesuaikan guideline sesuai musim, promo, maupun produk baru.

Monitoring & Audit Display

• Melaksanakan audit toko secara berkala untuk memastikan kepatuhan terhadap standar display, menyusun laporan hasil audit dan rencana perbaikan, serta berkolaborasi dengan tim lapangan dan BM untuk menindaklanjuti perbaikan.

Pelaporan & Analisis

• Menyusun laporan mingguan dan bulanan terkait performa display terhadap target, mengembangkan dashboard KPI menggunakan Excel atau BI tools, serta mengusulkan inisiatif display baru dengan justifikasi berbasis data.

Continuous Improvement & Benchmarking

• Melakukan riset terhadap tren industri dan display kompetitor, menguji serta mengevaluasi konsep display baru melalui A/B testing, dan menyempurnakan proses kerja berdasarkan hasil audit maupun feedback dari tim.

Jenis Pekerjaan: Kontrak

Panjang kontrak: 3 bulan

Pertanyaan Lamaran:

• Berapakah usia anda saat ini?
• Dimanakah domisili anda saat ini?

Pendidikan:

• S1 (Diwajibkan)

Pengalaman:

• Visual Merchandising: 2 tahun (Diwajibkan)

Bahasa:

• Inggris (Diwajibkan)

• Designing and implementing eye-catching window displays and in-store visual merchandising strategies.
• Creating planograms and visual guidelines for product placement and store layouts.
• Collaborating with marketing and buying teams to ensure alignment with promotional campaigns and new product launches.
• Sourcing and managing props, fixtures, and display materials.
• Training and guiding store staff on visual merchandising standards and best practices.
• Monitoring inventory levels to ensure optimal product presentation and availability.
• Analyzing sales data and customer feedback to refine merchandising strategies.
• Keeping up-to-date with industry trends, competitor activities, and customer preferences.
• Maintaining brand consistency across all visual touchpoints.
• Ensuring store safety and compliance standards are met in all display setups.

• Proven experience in visual merchandising within the retail industry.
• Strong understanding of design principles, color theory, and spatial layout.
• Proficiency in design software (e.g., Adobe Creative Suite) is a plus.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.
• Flexibility to travel to different store locations as needed.
• A passion for retail and creating exceptional customer experiences.

• Designing and implementing visually appealing store layouts, window displays, and in-store merchandising according to brand guidelines and seasonal themes.
• Creating product displays that highlight key items, promotions, and new arrivals to maximize sales potential.
• Developing visual merchandising plans and directives for retail staff.
• Ensuring consistency in visual presentation across all stores within the region.
• Staying updated on current retail design trends, competitor activities, and consumer behavior.
• Collaborating with the marketing and buying teams to align visual merchandising strategies with product launches and campaigns.
• Managing inventory of visual merchandising materials, props, and fixtures.
• Training and guiding store staff on visual merchandising standards and execution.
• Monitoring sales data and customer feedback to assess the effectiveness of merchandising strategies and make adjustments as needed.
• Creating planograms and visual guidelines for product placement.
• Ensuring all displays are clean, well-maintained, and adhere to safety standards.
• Proposing innovative ideas for in-store experiences and visual storytelling.
• Traveling to different store locations as required to oversee merchandising implementation and provide support.
• Participating in store design and fixture planning processes.
• Contributing to the overall brand image and customer journey within the retail environment.