1,506 Product Lead jobs in Indonesia

At BJAK, we are building Southeast Asia's leading digital financial platform – fast. Our mission is to simplify access to insurance and financial services for millions, and AI is at the core of that transformation. As Product Lead, AI, you'll work shoulder-to-shoulder with the founder and leadership team to turn cutting-edge ideas into real-world execution, and execution into measurable impact.

This is not a strategy-only role. It's a high-trust, high-responsibility position for someone who thrives in fast-moving environments, owns outcomes end-to-end, and has the technical and operational depth to deliver projects hands-on. You will lead AI-driven initiatives across teams, fix execution gaps, and build systems that scale – because you're personally invested in the company's success.

• Translate the CEO's AI vision into clear, actionable product priorities
• Drive execution of AI and automation projects across the company
• Act as the central hub of coordination for AI-enabled initiatives
• Solve high-impact product and operational problems with speed and structure
• Scale the company by embedding AI solutions into core processes

• Partner with the CEO and leadership to define, track, and deliver on AI-driven initiatives and OKRs
• Own end-to-end implementation of AI/tech projects – from planning to deployment
• Identify process gaps and implement AI/automation solutions that accelerate scale

• Roll up your sleeves to design, test, and implement AI-driven tools and workflows
• Ensure seamless integration of AI systems into existing company processes
• Work closely with engineering, product, and operations teams to deliver measurable outcomes

• Coordinate cross-departmental AI initiatives, ensuring alignment and momentum
• Facilitate discussions, decision forums, and workshops to push projects forward
• Partner with department heads to surface execution blockers and drive solutions

• Take full ownership of AI-related projects that don't have a clear "home"
• Lead pilot programs and new initiatives, from ideation to execution
• Build scalable systems, dashboards, and processes that support long-term AI adoption

• Treat the company's success as your own, with deep responsibility for outcomes
• Thrive in high-speed, ambiguous environments where priorities evolve quickly
• Take pride in shipping products and delivering tangible results – not just ideas
• Work with intensity, integrity, and zero ego, caring only about the best solution
• Bring a builder's mindset: hands-on, resourceful, and execution-focused
• Communicate clearly and concisely, especially under technical and time pressure
• Stay calm in chaos, solve problems independently, and figure things out without a playbook
• Are willing to push beyond typical hours when mission-critical projects demand it

• ~5 years of experience in product management, engineering, or cross-functional leadership in a high-growth company
• Proven track record of hands-on project delivery – from design to execution – in tech/AI/digital systems
• Strong background in Computer Science, IT, or related technical field (preferred)
• Excellent problem-solving and critical thinking skills, with an ability to turn vision into execution
• Experience collaborating directly with executives on high-stakes projects
• Sound judgment and maturity in handling complex, sensitive, or high-pressure situations
• Bonus: Experience in fintech, AI-driven platforms, or founder-led companies
• Based in Indonesia to work with the team in a remote-basis

We're a lean, high-performance team that moves fast and holds a high bar. Titles don't matter here - output, integrity, and ownership do. Everyone is expected to roll up their sleeves, contribute meaningfully, and take initiative.

We reward people who think like owners. We value speed, clarity, and relentless ownership. If you're hungry to grow and care deeply about excellence, this is your kind of environment.

• Above-market compensation for top-tier performance
• A high-trust role with direct access to executive decision-making and company strategy
• The opportunity to lead and shape cross-functional initiatives with real impact
• Career growth into senior leadership roles (e.g., GM, COO, or operational leadership)
• A mission-driven team that values clarity, speed, and ownership
• A flat, no-politics culture with a bias for action and accountability

BJAK is Southeast Asia's largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions of users access transparent, affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services, making them faster, more inclusive, and accessible to all.

If you're ready to lead from behind the scenes and help drive the company forward, we welcome you to join us.

Job summary

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Purpose:

The Brand and Product Specialist will provide support for power brands, helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for in-year performance delivery. This involves adopting and adapting global brand offers, leveraging local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and managing as per global brand guidelines and policy.

Key Accountabilities:

Manage in-country product portfolio in line with the global brand architecture, proposition and guardrails.

Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management.

Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives

Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs.

Develops yearly brand plans by space and channel incorporating key projects in the year & engages with in-country channel activation teams and sales teams to drive brand performance & key brand health metrics

Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing

Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed.

Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility

Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.

Helps to manage the product range supporting the sign-off of additions, deletions and working closely with the Product Line Management team.

Participation in Digital product Management

Key requirements:

Bachelor's Degree or equivalent

Experience

Experience in Marketing especially in B2B

Experience of working in a matrix organization

Lubricants experience desirable but not essential

Strong interpersonal and communication skills

A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life These benefits can include flexible working options, paid parental leave policy among others

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

• Lead the formulation and development of innovative and high-performance cosmetic and personal care products, including skincare, haircare, and color cosmetics.
• Oversee all stages of product development, from initial concept and raw material selection to final product launch.
• Conduct extensive research on new ingredients, technologies, and market trends to identify opportunities for product innovation.
• Develop stable, safe, and effective product formulations that meet regulatory requirements and consumer expectations.
• Manage and mentor a team of junior chemists and laboratory technicians, fostering a collaborative and productive research environment.
• Perform comprehensive stability testing, compatibility studies, and efficacy testing for new and existing formulations.
• Collaborate with cross-functional teams, including marketing, regulatory affairs, quality assurance, and manufacturing, to ensure successful product commercialization.
• Troubleshoot formulation issues and provide technical solutions during the development and manufacturing processes.
• Maintain accurate laboratory notebooks, documentation, and reports in compliance with company standards.
• Stay current with industry regulations, scientific advancements, and competitor activities in the beauty and wellness space.

• Master's or Ph.D. in Chemistry, Organic Chemistry, Cosmetic Science, or a related field.
• Minimum of 8 years of progressive experience in cosmetic product development, with at least 3 years in a leadership or supervisory role.
• Proven track record of successfully launching innovative beauty and personal care products.
• Extensive knowledge of cosmetic ingredients, formulation science, and raw material sourcing.
• Deep understanding of cosmetic regulations and safety assessment protocols.
• Strong leadership, team management, and project management skills.
• Excellent analytical, problem-solving, and critical thinking abilities.
• Proficiency in laboratory techniques and analytical instrumentation relevant to cosmetic analysis.
• Exceptional communication and interpersonal skills, with the ability to present complex technical information clearly.
• Demonstrated ability to thrive and lead effectively in a fully remote work environment.

• Lead the ideation, research, and development of new beauty and wellness products, including skincare, haircare, cosmetics, and supplements.
• Conduct thorough market research to identify emerging trends, unmet consumer needs, and competitive landscapes.
• Collaborate with R&D, marketing, sales, and regulatory teams to ensure product feasibility, market appeal, and compliance.
• Manage product formulations, ingredient sourcing, and vendor relationships to ensure quality and cost-effectiveness.
• Oversee the product testing phases, including efficacy, safety, and stability studies.
• Develop compelling product positioning, messaging, and go-to-market strategies in partnership with the marketing team.
• Manage project timelines, budgets, and resources effectively to ensure timely product launches.
• Stay updated on scientific advancements, regulatory changes, and sustainability practices within the beauty and wellness sectors.
• Present product concepts and development updates to senior leadership.
• Analyze sales data and consumer feedback to inform future product development strategies.
• Build and maintain strong relationships with key suppliers, contract manufacturers, and industry experts.
• Ensure product compliance with all relevant local and international regulations.

• Bachelor's degree in Cosmetic Science, Chemistry, Biology, Marketing, or a related field. Advanced degree preferred.
• 5+ years of experience in product development within the beauty, cosmetics, or wellness industry.
• Proven track record of successfully launching innovative and commercially successful products.
• Deep understanding of cosmetic chemistry, formulation principles, and ingredient technology.
• Strong knowledge of market trends, consumer behavior, and competitive analysis in the beauty and wellness space.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in project management software and standard office suites.
• Creative mindset with a passion for innovation and consumer-centric product development.
• Experience working in a remote setting is highly advantageous.
• Familiarity with sustainable and clean beauty practices is a plus.
• Ability to thrive in a fast-paced, collaborative, and remote work environment.

• Lead the end-to-end product development lifecycle, from ideation and market research to launch and post-launch analysis.
• Develop innovative insurance product strategies that align with company objectives and market opportunities.
• Conduct thorough market analysis, competitor research, and customer needs assessments.
• Collaborate with actuarial, underwriting, claims, legal, and marketing teams to ensure product viability and success.
• Design product features, benefits, pricing structures, and policy wordings.
• Ensure all product offerings comply with relevant insurance regulations and legal requirements.
• Develop and execute product launch plans, including training and marketing materials.
• Monitor product performance, profitability, and customer satisfaction, making adjustments as needed.
• Mentor and guide junior product managers and contribute to team development.
• Present product strategies and performance updates to senior management.
• Identify and evaluate emerging trends and technologies impacting the insurance industry.
• Foster strong relationships with internal stakeholders and external partners.

• Bachelor's degree in Business Administration, Finance, Marketing, or a related field. An MBA or advanced degree is a plus.
• Minimum of 7 years of experience in insurance product development, management, or a related role within the financial services industry.
• Demonstrated success in launching and managing profitable insurance products.
• Strong understanding of insurance principles, regulations, and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proven leadership and team management capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in market research tools and data analysis techniques.
• Experience in working effectively in a fully remote, collaborative environment.
• Ability to manage multiple projects and meet demanding deadlines.