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Gambaran Umum Pekerjaan

Sebagai Digital Sales/Marketing Expert di PT. MULTI KIMIA RAYA NUSANTARA', Anda akan memainkan peran strategis dalam mendorong pertumbuhan digital perusahaan kami. Anda akan bertanggung jawab untuk merancang dan mengeksekusi strategi pemasaran digital yang inovatif, serta mengelola kampanye iklan yang efektif untuk meningkatkan kehadiran online dan mendorong penjualan. Posisi ini berbasis di Jawa Tengah dengan opsi kerja jarak jauh yang fleksibel.

Tanggung Jawab Utama

• Mengembangkan dan mengimplementasikan strategi pemasaran digital untuk meningkatkan visibilitas merek dan mendorong penjualan produk kami di pulau Jawa, dan diikuti oleh seluruh wilayah Indonesia.
• Mengelola kampanye iklan berbayar di berbagai platform digital, termasuk Google Ads, Facebook/Instagram Ads, dan saluran lainnya.
• Menganalisis data dan metrik kinerja untuk mengoptimalkan strategi dan kampanye, serta memberikan wawasan untuk pengambilan keputusan yang lebih baik.
• Berkolaborasi dengan tim penjualan dan tim lain untuk memastikan keselarasan antara upaya pemasaran dan inisiatif penjualan.
• Mengidentifikasi tren pasar dan peluang baru, serta menyarankan inisiatif pemasaran inovatif untuk meningkatkan visibilitas merek dan daya saing.
• Mengembangkan dan memelihara konten digital yang menarik dan selaras dengan strategi pemasaran secara keseluruhan.

Keterampilan, Kualifikasi, dan Pengalaman yang Dibutuhkan

• Gelar sarjana di bidang Pemasaran, Komunikasi, atau disiplin terkait.
• Minimum 5 tahun pengalaman dalam pemasaran digital, iklan online, atau peran yang relevan.
• Pemahaman yang mendalam tentang platform dan alat pemasaran digital, termasuk Google Ads, Facebook Ads, SEO, dan analitik web.
• Kemampuan analitis yang kuat untuk menerjemahkan data menjadi wawasan yang dapat ditindaklanjuti.
• Keterampilan kreatif dan pengalaman dalam pengembangan konten digital yang menarik secara visual.
• Pemahaman tentang tren dan best practice dalam pemasaran digital yang terus berkembang.
• Kemampuan berkolaborasi dengan tim lintas-fungsi dan beradaptasi dengan lingkungan yang cepat berubah.

Manfaat Utama Perusahaan

• Paket kompensasi yang kompetitif dengan gaji yang menarik.
• Asuransi kesehatan komprehensif yang mencakup tanggungan keluarga.
• Cuti tahunan yang fleksibel, termasuk cuti untuk hari ulang tahun dan hari jadi kerja.
• Opsi kerja jarak jauh dan pengaturan hybrid yang mendukung keseimbangan kehidupan kerja.
• Kesempatan untuk tumbuh dan mengembangkan karier melalui program pelatihan dan mobilitas internal.
• Budaya kerja yang dinamis dan kolaboratif, dengan penekanan pada keragaman dan inklusi.

Tentang Kami

PT. MULTI KIMIA RAYA NUSANTARA' adalah pemimpin industri dalam produksi dan distribusi bahan kimia berkualitas tinggi di Indonesia. Didirikan pada tahun 1975, kami telah membangun reputasi sebagai penyedia solusi kimia yang andal dan inovatif bagi pelanggan kami. Dengan fokus pada keunggulan operasional, inovasi, dan tanggung jawab sosial, kami berkomitmen untuk memperluas jangkauan kami dan menjadi mitra terpercaya bagi pelanggan, pemasok, dan komunitas.

Jika Anda tertarik untuk bergabung dengan tim kami yang dinamis, lamar sekarang untuk peran Digital Sales/Marketing Expert yang menantang namun menarik ini.

Sales Strategy & Transformation Lead (Fixed Broadband / FWA)

Location:
Jakarta, Indonesia (on-site Mon–Thu / Mon–Fri)

Engagement:
Independent Consultant (Contractor)

Client:
Leading Telecom Operator (Fixed Broadband / FWA focus)

Engagement Details

• Initial
  8–12 weeks
  , with potential extension up to 12–18 months.
• Success measured by: delivery of blueprint, capability build, and milestone execution.

Start Date:
Within 2–4 weeks

Role Overview

We are looking for a
Sales Strategy & Transformation Lead
with operator-side experience in
sales effectiveness and transformation programs
for fixed broadband and fixed wireless access (FWA). This role will design, implement, and govern large-scale sales transformation initiatives to drive sustainable growth and commercial excellence.

Key Responsibilities

• Design and execute a
  sales effectiveness blueprint
  , covering:
• Segmentation & coverage models
• Multi-channel strategy (retail, field, SME, digital)
• Incentives, KPIs, and governance
• Establish a
  cadence and operating model
  for sustainable execution.
• Lead
  capability building and change management
  for sales teams.
• Govern and track execution of transformation milestones.
• Provide
  strategic advisory
  while ensuring practical on-ground outcomes.

Ideal Candidate Profile

• 12+ years of experience in
  telecom/ISP operator sales transformation
  , with emphasis on broadband/FWA.
• Demonstrated success in
  designing and executing sales transformations
  in emerging markets.
• Strong commercial acumen across
  channels, incentives, and funnel management
  .
• Ability to blend
  strategy with execution
  , driving measurable uplift in sales productivity.
• Bahasa Indonesia proficiency preferred but not essential.
• Open to regional practitioners willing to relocate/travel to Jakarta.

About the Role

As a key player in our Sales team, you'll spearhead the MSME Sales Strategy, focusing on delivering innovative Value Added Services to SME merchants in Indonesia. In the first six months, you'll tackle the challenge of understanding diverse merchant needs and translating them into actionable sales strategies. Your efforts will directly impact our growth trajectory, as you build relationships, drive sales-assisted initiatives, and contribute to the overall success of our mission. This role offers a unique opportunity to shape our offerings and enhance the value we provide to SMEs.

About the Team

Our team is dynamic and collaborative, where each member has the opportunity to select key projects that align with their career aspirations. We pride ourselves on being data-driven and solution-oriented, constantly seeking innovative ways to address challenges. With a strong impact-driven mindset, we are dedicated to creating meaningful value for our clients and the business. Joining our team means being part of an environment that fosters growth, creativity, and a shared commitment to excellence.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

Job Description:

1. Assist sales strategy and marketing team to run projects.
2. Conducting market research to identify new opportunities for growth in existing markets.
3. Analyze sales performance and assist forecasting projections on a weekly basis.
4. Analyze assortments in order to offer the right product to the market.
5. Collaborate with other departments to achieve goals.

Requirments:

1. Final year student or fresh graduate from reputable universities
2. Fast learner with high curiosity
3. Meticulous in data collection, probing, and analytics
4. Excellent communication skills
5. Have basic excel skill, SQL would be a plus
6. Minimum internship duration of 3 months and can start as soon as possible
7. Able to work on-site, once a week

About the Role

As a key player in our Sales team, you'll spearhead the MSME Sales Strategy, focusing on delivering innovative Value Added Services to SME merchants in Indonesia. In the first six months, you'll tackle the challenge of understanding diverse merchant needs and translating them into actionable sales strategies. Your efforts will directly impact our growth trajectory, as you build relationships, drive sales-assisted initiatives, and contribute to the overall success of our mission. This role offers a unique opportunity to shape our offerings and enhance the value we provide to SMEs.

• • Analyze performance of the sales team in depth and suggest areas to improve performance and productivity, lead Go to market projects, identify root causes of issues & execute initiatives to enhance team performance.
• Own the productivity of our sales executives as a core metric and work to create and run programs driving sales team motivation and performance through various R&R efforts.
• Build and publish recurring reports (daily, weekly, monthly, quarterly) covering lead conversion, pipeline health, retention, and productivity along with maintaining and continuously improving the sales performance database, ensuring data accuracy and accessibility.
• Use SQL and BI tools to extract and analyze large datasets, generating insights that guide scheme design and target deployment.
• Conduct deep-dive analysis of customer behavior, market opportunities, and sales funnel performance.
• Contribute to change management and go-to-market initiatives, providing root-cause analysis and actionable recommendations.
• Support strategic planning cycles (target setting, initiative design, roadmap creation) and deliver ad-hoc analytics to the leadership/ management team.

• • Strong SQL skills with experience in querying, cleaning, and analyzing large datasets.
• Proficiency in Google Sheets/Excel and presentation tools (Google Slides/PowerPoint).
• Solid problem-solving skills with an analytical and detail-oriented mindset.
• Clear and structured communication skills in both English and Bahasa Indonesia.
• Strong stakeholder management skills; able to collaborate with diverse sales teams and cross-functional partners along with the ability to thrive in a fast-paced, dynamic environment as both a self-starter and a team player.
• Excellent organizational and time management skills, with the ability to prioritize effectively managing competing priorities.
• Familiarity with strategic thinking, market analysis, or sales strategy preferred along with strong problem-solving skills with an analytical and detail-oriented mindset.

About the Team

Our team is dynamic and collaborative, where each member has the opportunity to select key projects that align with their career aspirations. We pride ourselves on being data-driven and solution-oriented, constantly seeking innovative ways to address challenges. With a strong impact-driven mindset, we are dedicated to creating meaningful value for our clients and the business. Joining our team means being part of an environment that fosters growth, creativity, and a shared commitment to excellence.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

#LI-ONSITE

The selected individual will be responsible to lead the entire team of SPC across all clinic and her/his main responsibility is to drive re-transaction of our VIP customer as well driving hyperlocal, crosspoly, referral, deposit, and other sales initiatives in the clinic.

Job Description
:

1. SPC Management: Focus on driving re-transaction of our VIP customer, including upselling treatment intent with higher basket value

2. Clinic Sales: Drive clinics' sales initiative such as hyperlocal, cross-poly, referral, and deposit program

3. Maintain strong monitoring and clear, consistent reporting

Requirement
:

1. Sales related, holding strong leadership position (min Managerial level) with >30 team member and min 5 direct reporting

2. Handles direct data analysis in previous role, provide reporting, solution-driven, and present it to management level

3. Handles project with high stake and high portofolio, have been proven successful in not only completing the project but result in desired KPI

About the Role

As a key player in our Sales team, you'll spearhead the MSME Sales Strategy, focusing on delivering innovative Value Added Services to SME merchants in Indonesia. In the first six months, you'll tackle the challenge of understanding diverse merchant needs and translating them into actionable sales strategies. Your efforts will directly impact our growth trajectory, as you build relationships, drive sales-assisted initiatives, and contribute to the overall success of our mission. This role offers a unique opportunity to shape our offerings and enhance the value we provide to SMEs.

What You Will Do

• Analyze performance of the sales team in depth and suggest areas to improve performance and productivity, lead Go to market projects, identify root causes of issues & execute initiatives to enhance team performance.
• Own the productivity of our sales executives as a core metric and work to create and run programs driving sales team motivation and performance through various R&R efforts.
• Build and publish recurring reports (daily, weekly, monthly, quarterly) covering lead conversion, pipeline health, retention, and productivity along with maintaining and continuously improving the sales performance database, ensuring data accuracy and accessibility.
• Use SQL and BI tools to extract and analyze large datasets, generating insights that guide scheme design and target deployment.
• Conduct deep-dive analysis of customer behavior, market opportunities, and sales funnel performance.
• Contribute to change management and go-to-market initiatives, providing root-cause analysis and actionable recommendations.
• Support strategic planning cycles (target setting, initiative design, roadmap creation) and deliver ad-hoc analytics to the leadership/ management team.

What You Will Need

• Strong SQL skills with experience in querying, cleaning, and analyzing large datasets.
• Proficiency in Google Sheets/Excel and presentation tools (Google Slides/PowerPoint).
• Solid problem-solving skills with an analytical and detail-oriented mindset.
• Clear and structured communication skills in both English and Bahasa Indonesia.
• Strong stakeholder management skills; able to collaborate with diverse sales teams and cross-functional partners along with the ability to thrive in a fast-paced, dynamic environment as both a self-starter and a team player.
• Excellent organizational and time management skills, with the ability to prioritize effectively managing competing priorities.
• Familiarity with strategic thinking, market analysis, or sales strategy preferred along with strong problem-solving skills with an analytical and detail-oriented mindset.

About the Team

Our team is dynamic and collaborative, where each member has the opportunity to select key projects that align with their career aspirations. We pride ourselves on being data-driven and solution-oriented, constantly seeking innovative ways to address challenges. With a strong impact-driven mindset, we are dedicated to creating meaningful value for our clients and the business. Joining our team means being part of an environment that fosters growth, creativity, and a shared commitment to excellence.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

About the Role

Join our team and make a real impact. As the Head of Sales Strategy & Operational Excellence, you'll play a pivotal role in shaping the foundation and strategy of our sales team. Collaborating closely with sales, business, product, and marketing teams, you'll devise winning strategies that drive maximum value for the company. Your efforts will directly contribute to scaling up our business and propelling it to new heights. From structuring a high-performing sales team to crafting sharp, effective strategies, you'll have the opportunity to lead transformative initiatives and drive tangible results as we look to expand our sales team across the country.

• • Develop comprehensive sales strategies and oversee the end-to-end planning process, define objectives and Key Results (OKRs), metrics, and targets for the sales team to drive performance and success
• Design and implement incentive schemes, conduct end-to-end calculations and perform industry benchmarking to enhance sales effectiveness
• Lead our vendor management teams to ensure sales teams always have a good supply of field sales executives and create policies to ensure a stable field sales team with minimal attrition
• Lead the L&SD (Learning & Skill Development) team to ensure our sales team has a good grasp of all product developments and can pitch them in the right way for our merchants to drive increased sales productivity
• Lead the sales support team, which helps answer and solve any field queries and also helps improve any process gaps to ensure the sales team can focus on sales and support can help solve any operational obstacles.
• Lead the go-to-market sales strategy for special projects and new products, aligning with partner needs and market demands by utilizing data-driven analysis to derive actionable insights, fostering accelerated growth and increased operational efficiency
• Collaborate cross-functionally with sales, product, marketing, and other stakeholders to align strategies derived from data-driven analysis and execute plans effectively

• • Minimum 10 years of relevant working experience in strategy, business development, management consulting, or other related roles that require strong analytical skills, problem-solving, and business acumen
• A structured and analytical thinking process to develop frameworks, project charters, and prioritization
• Strong business sense and ability to articulate complex analysis results to a wide range of audiences and translate the results into actionable business insights
• Proficiency in basic modeling - market sizing, business projection, and scenario analysis
• Good presentation skills, especially the ability to present during problem-solving sessions with other stakeholders (working-level or leadership), are essential
• Solid track record of stakeholder management

About the Team

The Sales team consistently strives to implement solutions that allow our merchant partners in Indonesia to sell products both online and offline. We also work to improve the merchant-partner experience through product innovation and integration with the rest of the Gojek ecosystem.

One of our main goals is to strengthen our market share in Indonesia, combining strategy with local insights to propel our business onward and upwards. Furthermore, we maintain a holistic view of GoTo Financial's business and payment solutions within the region, constantly striving better to understand the sales region's issues from the ground up and provide solutions and actionable steps forward. Lastly, We ensure our platform is at the top of the minds of merchants while improving our merchant's life and their experiences using our services.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

#LI-ONSITE

Sales Strategy and Operations

Position Overview

This position is pivotal in bridging strategic direction with on-the-ground execution in a fast-growing multi-finance environment. As part of the sales strategy and operations function, you will translate market insights into actionable plans, empower sales teams, and ensure that performance systems drive consistent business growth. Beyond supporting daily operations, the role is designed for professionals who thrive in dynamic settings—adaptability, problem-solving, and cross-functional collaboration are critical.

You will be a trusted partner to both leadership and frontline sales teams, helping align business objectives with market opportunities while ensuring that challenges are resolved quickly and effectively. The position offers exposure to end-to-end sales processes, performance management, and cross-departmental coordination, making it an excellent platform for professionals seeking to accelerate their careers in financial services. Candidates who are analytical, hands-on, and motivated by growth will find this role both challenging and rewarding.

Job Description

1. Shape Growth Strategies
   – Conduct market research, competitor benchmarking, and data analysis to provide actionable insights to formulate sales strategy.
2. Empower Sales Teams
   – Partner closely with frontline sales teams to address day-to-day challenges, streamline processes, and promote cross-functional collaboration with product, risk, and other key functions.
3. Drive Performance Excellence
   – Implement and manage regional sales performance systems, including incentive programs, tracking mechanisms, and improvement initiatives that fuel business growth.
4. Contribute Beyond Boundaries
   – Support leadership with additional assignments and special projects, actively driving company transformation.

Job Requirements

1. Education & Technical Skills
   —A bachelor's degree (Science, Engineering, or Business preferred).
   Strong proficiency in Microsoft Excel and SQL
   .
2. Relevant Experience
   – 1–3 years of working experience in sales, customer service, collections, or other manpower-driven functions within financial services or related industries.
3. Adaptability & Engagement
   – Willingness to travel domestically and engage directly with frontline sales teams to ensure alignment and execution.
4. Core Competencies
   – Strong analytical thinking, structured problem-solving, clear communication, and effective project coordination skills.
5. Cultural Agility
   –
   Fluency in Mandarin and English
   ; open-minded and adaptable to diverse, multicultural environments.