416 Strategy Lead jobs in Indonesia

Job Description:

• Analytics & Performance Tracking: Monitor and analyze campaign performance through KPIs, generating reports on customer acquisition costs (CAC), lifetime value (LTV), and return on investment (ROI).

• Lead and Sales Generation: Develop and execute lead generation campaigns, implementing funnels that attract and convert leads for TCL, Corporate and Franchise business pillar. Deliver sales targets for TCL online arm via online paid campaigns.

• Omnichannel Campaign Lead: Work with marketing and social marketing lead to design and manage multi-channel marketing campaigns that integrate social media, email marketing, and paid media for maximum impact.

• Marketing Automation: Work with inhouse IT to utilize marketing automation tools to optimize and streamline digital marketing workflows and customer journeys.

• Market Research: Stay updated on industry trends and competitors to identify opportunities for brand penetration in new markets and category growth in current online market in Singapore.

• Digital Strategy Development: Craft and execute comprehensive digital marketing strategies tailored to each subsidiary's target audience and goals.

• Paid Media Campaigns: Manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.) to optimize reach and performance.

• SEM: Develop search engine marketing (SEM) strategies to enhance organic traffic and search rankings. This is to be done with check with SEO team to ensure tandem effort.

Requirements:

• 3-5 years of experience in digital marketing and growth strategy.
• Strong knowledge of Google Ads, Facebook Ads, SEO, SEM, and analytics tools.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Ability to manage budgets and optimize for cost-efficiency.

As a Digital Strategy Lead, you will be responsible for creating and implementing digital marketing strategies across our food and beverage, dry cleaning laundry, and wealth management subsidiaries. You will lead campaigns that drive customer acquisition, enhance brand awareness, and maximize ROI across various digital channels.

Key Responsibilities

• Digital Strategy Development: Craft and execute comprehensive digital marketing strategies tailored to each subsidiary's target audience and goals.
• Paid Media Campaigns: Manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.) to optimize reach and performance.
• SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance organic traffic and search rankings.
• Analytics & Performance Tracking: Monitor and analyze campaign performance through KPIs, generating reports on customer acquisition costs (CAC), lifetime value (LTV), and return on investment (ROI).
• Lead Generation: Develop and execute lead generation campaigns, implementing funnels that attract and convert leads for the wealth management and service industries.
• Omnichannel Campaigns: Design and manage multi-channel marketing campaigns that integrate social media, email marketing, and paid media for maximum impact.
• Marketing Automation: Utilize marketing automation tools to optimize and streamline digital marketing workflows and customer journeys.
• Collaboration & Leadership: Work closely with the Creative Content Specialist to ensure cohesive brand messaging and execution across all channels.
• Market Research: Stay updated on industry trends and competitors to identify opportunities for growth and innovation across sectors.

Requirements

• 3-5 years of experience in digital marketing and growth strategy.
• Strong knowledge of Google Ads, Facebook Ads, SEO, SEM, and analytics tools.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Ability to manage budgets and optimize for cost-efficiency.

Strong communication and analytical skills.

We're looking for a
strategic and data-driven
Digital Strategy Lead
to drive digital growth across our multi-brand portfolio under
Signature Consulting
.

What You'll Do:

• Analytics & Performance Tracking:
  Monitor and analyze digital campaign performance through KPIs, generating insights on CAC, LTV, and ROI to drive data-informed decision-making.
• Lead & Sales Generation:
  Develop and execute lead-generation campaigns that attract, nurture, and convert leads for TCL's online, corporate, and franchise pillars — achieving measurable sales impact.
• Omnichannel Campaigns:
  Collaborate with marketing and social teams to design and lead integrated campaigns across digital channels — from social media and email to paid media.
• Marketing Automation:
  Partner with in-house IT to deploy marketing automation tools, enhancing efficiency and optimizing customer journeys.
• Market Research & Insights:
  Stay on top of industry trends and competitor activities to identify new market opportunities and category growth in both Singapore and Indonesia.
• Digital Strategy Development:
  Craft and execute comprehensive digital strategies aligned with each business unit's audience, objectives, and market dynamics.
• Paid Media Management:
  Oversee paid media campaigns (Google Ads, Facebook, Instagram, LinkedIn) to maximize reach, engagement, and ROI.
• Search Marketing (SEM/SEO Alignment):
  Drive SEM strategies in coordination with the SEO team to boost search visibility and organic growth.

What We're Looking For:

• 5+ years of experience in digital marketing, performance marketing, or digital strategy.
• Strong analytical mindset with hands-on experience in Google Analytics, Meta Ads Manager, and marketing automation platforms.
• Proven ability to develop cross-market digital strategies and translate data into actionable insights.
• A collaborative team player with the ability to thrive in a fast-paced, multi-brand environment.

Interested applicants, please send your CV and portfolio to

with the subject line:

Digital Strategy Lead – (Your Name)

Join us and lead the digital growth story of our brands across Singapore and Indonesia

What You'll Do

Content Strategy & Production

1. Own the end-to-end TikTok content process — from brief review, content ideation, and creative strategy, to production oversight and quality control.
2. Collaborate with creative stakeholders (in-house, freelancers, KOLs) to ensure every content piece is a "winning content" that drives down CPL and generates qualified leads.
3. Build a scalable content calendar that balances FYP-driven, trend-based videos with brand-focused storytelling.

Organic Social Media Growth

1. Lead the strategy for the brand's organic TikTok presence to boost awareness, engagement, and follower growth.
2. Develop content strategies that expand our promising customer base while maintaining brand authenticity and relatability.
3. Normalize high-frequency FYP content production to stay ahead of trends.

Performance Tracking & Optimization

1. Track TikTok performance metrics daily, including views, engagement rate, CPL, and lead volume.
2. Identify underperforming content and implement quick pivots to maximize results.
3. Conduct post-mortems on high-performing content to identify and replicate successful patterns.

What We're Looking For

1. Proven TikTok Expertise:
   minimum 3 years in social media marketing, with at least 2 years leading TikTok strategy, content production, and optimization.
2. Creative & Data-Driven:
   Skilled in producing viral yet brand-focused content that boosts engagement, lowers CPL, and generates leads.
3. End-to-End Content Leadership:
   Experience managing the full process from ideation to production to performance analysis, working with in-house teams, freelancers, and KOLs.
4. Trend & Performance Savvy:
   Strong understanding of TikTok algorithms, FYP trends, and analytics, with the ability to pivot quickly based on results.

Job Description :

• Identify potential strategic partnerships, joint ventures, acquisitions, and mergers

• Formulate strategies, conduct market research, gap analysis, and develop business proposals

• Perform budget calculations, ROI analysis, and other related quantitative analyses

• Prepare and review administrative requirements, MoUs (PKS), and project confirmation letters

• Support (as an enabler) the achievement of predetermined revenue targets for specific verticals

• Prepare regular reports on insights and performance

Job Qualifications:

• Strong and structured communication skills

• Demonstrates understanding and business acumen related to technology and mobility developments

• Has 3-5 years of work experience, preferably in consulting, technology, management, or banking

• Proficient in Microsoft Excel and PowerPoint for budgeting and management presentation needs

• A problem solver with a strong willingness to learn

• Collaborative and adaptable